Loreal Excellence Hicolor Red Violet 1.74 Oz

L'Oreal Excellence HiColor Permanent Hair Color is the first permanent
hair color specifically created for dark hair (black to medium brown).
Specifically developed to lift dark hair in one single step, without
brassiness. This breakthrough technology lifts hair 3-4 levels. A strong
lifting and toning action neutralizes unwanted orange tones, then
deposits the shade of your choice. L'Oreal Excellence HiColor Permanent
Hair Color's rich, smooth creme formula conditions and penetrates hair
for intense, long-lasting color. True-to-shade color resists fading and
has a quick processing time of only thirty minutes. No pre-lightening
required. The end result is intense, long-lasting color.

AQUA / WATER / EAU, CETEARYL ALCOHOL, AMMONIUM HYDROXIDE, OLETH-30, HEXADIMETHRINE CHLORIDE, OLEIC ACID, OLEYL ALCOHOL, PARFUM / FRAGRANCE, ETHANOLAMINE, AMMONIUM THIOLACTATE, EDTA, CI 77891 / TITANIUM DIOXIDE, TOLUENE-2,5-DIAMINE, RESORCINOL, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, DIMETHICONE, THIOGLYCERIN

Wear suitable gloves. Measure 2.5 oz. of Oreor 30 volume developer into a plastic bottle or non-metallic mixing bowl. For relaxed hair, use 20 Volume developer only. Add entire contents of Excellence HiColor tube (1.74 oz.). Shake or mix until smooth and creamy. Use exclusively with the recommended oxidant, Oreor 30 volume (9%) maximum. Use only the proportions indicated.   Application: Always apply haircolor to dry, unwashed hair immediately after mixing.   Virgin Hair: Saturate the lengths and ends staying an inch away from the scalp, process for 20 minutes. Then apply to the root area and develop for 10 more minutes.   Retouching: Apply to the regrowth, develop for 20 minutes. Then apply to lengths and ends and process for an additional 5 to 10 minutes. Rinse with warm water until water runs clear and then shampoo. Do not use with metal tools (clips, comb, etc.) Rinse hair well after processing time.