The Historic 4th Avenue District in Birmingham, Alabama presented the blueprint for creating an economic ecosystem wrapped in the values of the community it serves. We are building the 21st Century 4th Ave District. Culture, content, and commerce combined. All in service of our community. This is a black dollar spent being a black dollar earned. This is the legacy of the 4th Avenue District in Birmingham, Alabama. Where black men, women, and children fought for the right not just to exist, but to achieve. Black pride is about our collective power. Our common goal. And advancing this is the mission of 4th Ave Market.

How about a little history...
"It's the Harlem of the South, more famous than Beale Street, more swanky than Cotton Avenue and more vivid than Lenox Avenue. It's that small zone that extends down Fourth Avenue and takes in Seventeenth Street." - Octavious Cohen (Famous Writer) Black Wall Street, in Tulsa, OK is one of the most widely known examples of a US city built and operated by Black Americans with a thriving community and bustling economy. Though it is often the most often cited example, it certainly isn't the only example. At the height of segregation during the Jim Crow era in Birmingham, Alabama an area downtown on 4th Avenue was the home of the black American commercial district also known as the "Black Business District". At its peak, the district was home to more than 60% of all Black owned businesses in the city. The area teemed with attorney and doctor's offices, grocery stores, hotels, barber shops, beauty salons, banks and host of other thriving black businesses. Black architects and construction companies built the buildings, including the black-owned Penny Savings Bank. Ironically, in the center of the 4th Avenue Market District, was Birmingham's 16th Street Baptist Church, which was notoriously bombed by Klansmen.
Founded on the principles of 4th Avenue District in Birmingham Alabama, we intend to continue the growth of black commerce and highlight its
significance.