We are the largest Black Owned online retail platform for communities of color to discover, buy, sell and profit from the Beauty, Health and Wellness products specifically made for them.

What sets us apart goes beyond our story.
We are a consumer centric platform striving to bridge the gap between buyers and sellers providing access to brands made for us and by us- supporting the product innovators, styling professionals and influencers who seek to fulfill the needs of the underserved market.

In an industry where Black consumers spend upwards of $2Bn per year on hair and personal care products, dissatisfaction and frustration have overflowed as traditional and current retailers continue to minimize and underdeliver on the needs of this highly engaged and valuable community. With more research, we realized that it's not just black consumers who struggle to find the right products for their needs, but ~50% of ALL AMERICANS have textured hair and are forced to shop under the same sub-optimal conditions.