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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Scrub
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Our Blog The Stoop
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    • SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz

      SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz

      SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz

      Regular price $12.69 USD
      Regular price Sale price $12.69 USD
      Unit price /  per 
    • African Secret 100% Organic Shea Butter Yellow 8 Oz

      African Secret 100% Organic Shea Butter Yellow 8 Oz

      African Secret 100% Organic Shea Butter Yellow 8 Oz

      Regular price $4.99 USD
      Regular price Sale price $4.99 USD
      Unit price /  per 
    • Soultanicals Milk Softerizer 8 OZ

      Soultanicals Milk Softerizer 8 OZ

      Soultanicals Milk Softerizer 8 OZ

      Regular price $15.99 USD
      Regular price Sale price $15.99 USD
      Unit price /  per 
    • ACEITE DLC APRICOT OIL 2OZ

      ACEITE DLC APRICOT OIL 2OZ

      ACEITE DLC APRICOT OIL 2OZ

      Regular price $3.29 USD
      Regular price Sale price $3.29 USD
      Unit price /  per 
    • African Secret 100% Organic Yellow Shea Butter - 16 Ounces

      African Secret 100% Organic Yellow Shea Butter - 16 Ounces

      African Secret 100% Organic Yellow Shea Butter - 16 Ounces

      Regular price $5.99 USD
      Regular price Sale price $5.99 USD
      Unit price /  per 
    • Ultimate Originals Cocoa Butter & Shea Butter For Extra Dry Skin Moisturizing Body Lotion - 12 Oz

      Ultimate Originals Cocoa Butter & Shea Butter For Extra Dry Skin Moisturizing Body Lotion - 12 Oz

      Ultimate Originals Cocoa Butter & Shea Butter For Extra Dry Skin Moisturizing Body Lotion - 12 Oz

      Regular price $7.39 USD
      Regular price Sale price $7.39 USD
      Unit price /  per 
    • Ashanti 100% Solid White Shea Butter 16 Oz

      Ashanti 100% Solid White Shea Butter 16 Oz

      Ashanti 100% Solid White Shea Butter 16 Oz

      Regular price $7.29 USD
      Regular price Sale price $7.29 USD
      Unit price /  per 
    • African Secret 100% Organic Shea Butter Chunk Yellow - 8 Oz

      African Secret 100% Organic Shea Butter Chunk Yellow - 8 Oz

      African Secret 100% Organic Shea Butter Chunk Yellow - 8 Oz

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • Fruit of the Earth Aloe Vera 100% Gel Tube 6 Oz

      Fruit of the Earth Aloe Vera 100% Gel Tube 6 Oz

      Fruit of the Earth Aloe Vera 100% Gel Tube 6 Oz

      Regular price $5.29 USD
      Regular price Sale price $5.29 USD
      Unit price /  per 
    • Cococare 100% Vitamin E Oil 1 Oz

      Cococare 100% Vitamin E Oil 1 Oz

      Cococare 100% Vitamin E Oil 1 Oz

      Regular price $7.49 USD
      Regular price Sale price $7.49 USD
      Unit price /  per 
    • Palmer's Skin Success Anti-Dark Spot Complexion Soap Bar - 3.5 Oz

      Palmer's Skin Success Anti-Dark Spot Complexion Soap Bar - 3.5 Oz

      Palmer's Skin Success Anti-Dark Spot Complexion Soap Bar - 3.5 Oz

      Regular price $4.09 USD
      Regular price Sale price $4.09 USD
      Unit price /  per 
    • Ashanti 100% Solid Yellow Shea Butter 16 Oz

      Ashanti 100% Solid Yellow Shea Butter 16 Oz

      Ashanti 100% Solid Yellow Shea Butter 16 Oz

      Regular price $7.29 USD
      Regular price Sale price $7.29 USD
      Unit price /  per 
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