Black Owned Brands
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Taliah Waajid Protective Styles Hairline Help 2-In-1 Plus Bamboo & Biotin Edge Growth, 1 Ounce
Regular price $4.99 USDRegular priceUnit price per -
Soultanicals Cleanse Control Detox 8OZ
Regular price $15.59 USDRegular priceUnit price per -
Alikay Naturals Honey And Sage Deep Conditioner, 8 Ounce
Regular price $16.00 USDRegular priceUnit price per -
Soultanicals Vegan Silk Botanical Skin Milk Softerizer 8 OZ
Regular price $14.06 USDRegular priceUnit price per -
Alikay Naturals Lemongrass Leave In Conditioner 8 Ounce
Regular price $12.99 USDRegular priceUnit price per -
Soultanicals Knap Kink Drink 8OZ
Regular price $12.80 USDRegular priceUnit price per
Featured Brand
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Camille Rose Mint Condition Braid & Scalp Spray | Conditioning Treatment for All Hair Types | 8 oz | Unisex
Regular price $10.99 USDRegular priceUnit price per -
Camille Rose Naturals Herbal Tea Seal and Softening Leave-in Hair Conditioner
Regular price $13.99 USDRegular priceUnit price per -
Camille Rose Vegan Black Castor Oil & Chebe Deep Hair Conditioner with Jojoba Oil, 8 oz
Regular price $14.49 USDRegular priceUnit price per -
Camille Rose Grace Refreshing Moisture Mist | Hydrating and Detangling Spray | 8 oz
Regular price $12.59 USDRegular priceUnit price per -
Camille Rose Naturals Honey Hydrate Leave-In Conditioner
Regular price $13.69 USDRegular priceUnit price per -
Camille Rose Coconut Water Penetrating Hair Treatment - Deep Moisturizing Conditioner for Dehydrated Strands, 8 oz
Regular price $19.99 USDRegular priceUnit price per
Shampoo & Conditioners
Cleanse, nourish, and hydrate your hair with our expertly curated shampoos and conditioners. Designed for all textures and curl patterns, our formulas deliver moisture, strength, and lasting shine. Your crown deserves the best.
Our Favorites
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Taliah Waajid Protective Styles Hairline Help 2-In-1 Plus Bamboo & Biotin Edge Growth, 1 Ounce
Regular price $4.99 USDRegular priceUnit price per -
SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Treatment Masque, 12 oz
Regular price $12.97 USDRegular priceUnit price per -
SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse – 7.5 oz
Regular price $11.52 USDRegular priceUnit price per -
African Pride Moisture Miracle Curl Mousse 8.5Oz
Regular price $6.99 USDRegular priceUnit price per -
SheaMoisture Curl & Shine Conditioner, Coconut & Hibiscus – 13 fl oz
Regular price $10.99 USDRegular priceUnit price per -
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo – 13 oz
Regular price $13.49 USDRegular priceUnit price per
Protective Styling
Keep your hair flawless while minimizing damage with our protective styling essentials. From braiding hair to wigs, wraps, and accessories, we’ve got everything you need to slay effortlessly—day in and day out.
Skin Care Favorites
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SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz
Regular price $10.99 USDRegular priceUnit price per -
African Secret 100% Organic Shea Butter Yellow 8 Oz
Regular price $4.99 USDRegular priceUnit price per -
Soultanicals Vegan Silk Botanical Skin Milk Softerizer 8 OZ
Regular price $14.06 USDRegular priceUnit price per -
ACEITE DLC APRICOT OIL 2OZ
Regular price $3.29 USDRegular priceUnit price per -
African Secret 100% Organic Yellow Shea Butter - 16 Ounces
Regular price $8.75 USDRegular priceUnit price per -
Ultimate Originals Cocoa Butter & Shea Butter For Extra Dry Skin Moisturizing Body Lotion - 12 Oz
Regular price $7.39 USDRegular priceUnit price per
Scalp Care
A healthy scalp is the foundation for healthy hair! Soothe dryness, reduce buildup, and promote growth with our selection of scalp-loving oils, treatments, and scrubs. Your journey to stronger, happier hair starts here.
The Stoop Blog
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Celebrating Black Excellence: 4th Avenue’s $60,...
4th Avenue celebrates Black excellence with a $60,000 donation of premium hygiene and personal care kits. This initiative is more than just a donation—it's a movement to empower communities, support...
Celebrating Black Excellence: 4th Avenue’s $60,...
4th Avenue celebrates Black excellence with a $60,000 donation of premium hygiene and personal care kits. This initiative is more than just a donation—it's a movement to empower communities, support...
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🧴 From Sticky Situation to Scalp-Care Spotlight...
When Tessica Brown ran out of her usual hair spray and reached for Gorilla Glue, she had no idea her sleek ponytail would turn into a month-long ordeal—and a viral...
🧴 From Sticky Situation to Scalp-Care Spotlight...
When Tessica Brown ran out of her usual hair spray and reached for Gorilla Glue, she had no idea her sleek ponytail would turn into a month-long ordeal—and a viral...
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How to Look Younger in Your 40s (Spoiler: It’s ...
Hit 40 and wondering where your glow went?Sis, it's still there—just waiting on you to bring it back! In this fun and fab blog, I’m spilling all the tea on...
How to Look Younger in Your 40s (Spoiler: It’s ...
Hit 40 and wondering where your glow went?Sis, it's still there—just waiting on you to bring it back! In this fun and fab blog, I’m spilling all the tea on...
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How to treat Chemically Damaged Hair
Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...
How to treat Chemically Damaged Hair
Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...
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