
Finally, A store that Prioritizes You.
We provide accessibility to the best quality hair and beauty brands created for people of color, all at the most affordable prices.

Top-Quality Men's Care Products
We offer top-quality hair, beauty, and men’s hair care products designed for people of color—delivering excellence at the most affordable prices.
Black Owned Brands
-
Taliah Waajid Protective Styles Hairline Help 2-In-1 Plus Bamboo & Biotin Edge Growth, 1 Ounce
Regular price $4.99 USDRegular priceUnit price / per -
Soultanicals Cleanse Control Detox 8OZ
Regular price $15.59 USDRegular priceUnit price / per -
Alikay Naturals Honey And Sage Deep Conditioner, 8 Ounce
Regular price $16.00 USDRegular priceUnit price / per -
Soultanicals Vegan Silk Botanical Skin Milk Softerizer 8 OZ
Regular price $14.06 USDRegular priceUnit price / per -
Alikay Naturals Lemongrass Leave In Conditioner 8 Ounce
Regular price $12.99 USDRegular priceUnit price / per -
Soultanicals Knap Kink Drink 8OZ
Regular price $12.80 USDRegular priceUnit price / per
Featured Brand
Camille Rose
-
Camille Rose Mint Condition Braid & Scalp Spray | Conditioning Treatment for All Hair Types | 8 oz | Unisex
Regular price $10.99 USDRegular priceUnit price / per -
Camille Rose Naturals Herbal Tea Seal and Softening Leave-in Hair Conditioner
Regular price $13.99 USDRegular priceUnit price / per -
Camille Rose Vegan Black Castor Oil & Chebe Deep Hair Conditioner with Jojoba Oil, 8 oz
Regular price $14.49 USDRegular priceUnit price / per -
Camille Rose Grace Refreshing Moisture Mist | Hydrating and Detangling Spray | 8 oz
Regular price $12.59 USDRegular priceUnit price / per -
Camille Rose Almond Jai Twisting Butter, with Aloe Vera and Honey, to Soften, Smooth, and Moisturize, for All Hair Types, 8 oz
Regular price $17.49 USDRegular priceUnit price / per -
Camille Rose Naturals Honey Hydrate Leave-In Conditioner
Regular price $13.69 USDRegular priceUnit price / per

Shampoo & Conditioners
Cleanse, nourish, and hydrate your hair with our expertly curated shampoos and conditioners. Designed for all textures and curl patterns, our formulas deliver moisture, strength, and lasting shine. Your crown deserves the best.
Our Favorites
-
Taliah Waajid Protective Styles Hairline Help 2-In-1 Plus Bamboo & Biotin Edge Growth, 1 Ounce
Regular price $4.99 USDRegular priceUnit price / per -
SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Treatment Masque, 12 oz
Regular price $12.97 USDRegular priceUnit price / per -
SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse – 7.5 oz
Regular price $11.52 USDRegular priceUnit price / per -
African Pride Moisture Miracle Curl Mousse 8.5Oz
Regular price $6.99 USDRegular priceUnit price / per -
SheaMoisture Curl & Shine Conditioner, Coconut & Hibiscus – 13 fl oz
Regular price $10.99 USDRegular priceUnit price / per -
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo – 13 oz
Regular price $13.49 USDRegular priceUnit price / per

Protective Styling
Keep your hair flawless while minimizing damage with our protective styling essentials. From braiding hair to wigs, wraps, and accessories, we’ve got everything you need to slay effortlessly—day in and day out.
Skin Care Favorites
-
SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz
Regular price $10.99 USDRegular priceUnit price / per -
African Secret 100% Organic Shea Butter Yellow 8 Oz
Regular price $4.99 USDRegular priceUnit price / per -
Soultanicals Vegan Silk Botanical Skin Milk Softerizer 8 OZ
Regular price $14.06 USDRegular priceUnit price / per -
ACEITE DLC APRICOT OIL 2OZ
Regular price $3.29 USDRegular priceUnit price / per -
African Secret 100% Organic Yellow Shea Butter - 16 Ounces
Regular price $8.75 USDRegular priceUnit price / per -
Ultimate Originals Cocoa Butter & Shea Butter For Extra Dry Skin Moisturizing Body Lotion - 12 Oz
Regular price $7.39 USDRegular priceUnit price / per

Scalp Care
A healthy scalp is the foundation for healthy hair! Soothe dryness, reduce buildup, and promote growth with our selection of scalp-loving oils, treatments, and scrubs. Your journey to stronger, happier hair starts here.
The Stoop Blog
View all-
Free to Be Unapologetically Us
In Free to Be Unapologetically Us, we explore the beauty, power, and legacy of showing up fully as a Black woman—no filters, no edits, no apologies. From the rituals of...
Free to Be Unapologetically Us
In Free to Be Unapologetically Us, we explore the beauty, power, and legacy of showing up fully as a Black woman—no filters, no edits, no apologies. From the rituals of...
-
When We’re Seen, We Sell: The Power of Visibili...
Black-owned brands have never lacked quality what we lacked was visibility. When our products are seen, they sell. It’s that simple. From front-page features to prime shelf space, visibility turns...
When We’re Seen, We Sell: The Power of Visibili...
Black-owned brands have never lacked quality what we lacked was visibility. When our products are seen, they sell. It’s that simple. From front-page features to prime shelf space, visibility turns...
-
How to Prepare for Father’s Day: Celebrate Dad ...
Father’s Day is more than just another date on the calendar—it’s a meaningful opportunity to honor the dads, father figures, and mentors who’ve shaped our lives. Whether you're planning a...
How to Prepare for Father’s Day: Celebrate Dad ...
Father’s Day is more than just another date on the calendar—it’s a meaningful opportunity to honor the dads, father figures, and mentors who’ve shaped our lives. Whether you're planning a...
-
Why Are My Curls So Dry Lately? + How I’m Fixin...
Let’s be real—my curls have been going through it.They’ve been dry, frizzy, and just... not giving what they used to give. If yours are in the same boat, don’t stress—you’re...
Why Are My Curls So Dry Lately? + How I’m Fixin...
Let’s be real—my curls have been going through it.They’ve been dry, frizzy, and just... not giving what they used to give. If yours are in the same boat, don’t stress—you’re...
4th Ave Market is an online Superstore for professional quality hair, beauty, and personal care products. As the largest black-owned Hair & Beauty Supply Store targeting people of color, our aim is to create a simple shopping experience; offering easier access to a diverse inventory of the brands you love at the best prices.
Orders are processed within 2-5 business days
Contact our Customer Suppport anytime
Fast and Easy Returns Products