4th Ave Market is an online Superstore for professional quality hair, beauty, and personal care products. As the largest black-owned Hair & Beauty Supply Store targeting people of color, our aim is to create a simple shopping experience; offering easier access to a diverse inventory of the brands you love at the best prices.
This is THE one-stop shop for Stylists, Barbers, Salon owners and individuals to discover products created specifically for their unique needs!
Why 4th Ave Market?
Best Price
Find the best – competitively priced — Hair and Personal Care products designed to cater to the needs of Black men and women and children.
Discover
Discover the newest innovative products designed specifically for Natural Hair styles and textured hair.
Professional Tips
Get tips from the top stylists, barbers and beauty professionals to help you manage your curly, dry, damaged or natural hairstyle.
Reviews
See product testimonials, reviews, and usage and styling tips.
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Top Products
4th Ave SPOTLIGHT:
Founded in 2008 by Rochelle Campbell, Alikay Naturals was created to inspire women of color who sought to attain healthy hair. With a number of benefits, the natural hair care line promotes growth and aids in moisture retention which many naturalistas has issues combating.
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