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Black Owned Brands

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Featured Brand

Camille Rose

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Shampoo & Conditioners

Cleanse, nourish, and hydrate your hair with our expertly curated shampoos and conditioners. Designed for all textures and curl patterns, our formulas deliver moisture, strength, and lasting shine. Your crown deserves the best.

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Our Favorites

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Protective Styling

Keep your hair flawless while minimizing damage with our protective styling essentials. From braiding hair to wigs, wraps, and accessories, we’ve got everything you need to slay effortlessly—day in and day out.

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Skin Care Favorites

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Scalp Care

A healthy scalp is the foundation for healthy hair! Soothe dryness, reduce buildup, and promote growth with our selection of scalp-loving oils, treatments, and scrubs. Your journey to stronger, happier hair starts here.

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The Stoop Blog

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  • Free to Be Unapologetically Us

    Free to Be Unapologetically Us

    In Free to Be Unapologetically Us, we explore the beauty, power, and legacy of showing up fully as a Black woman—no filters, no edits, no apologies. From the rituals of...

    Free to Be Unapologetically Us

    In Free to Be Unapologetically Us, we explore the beauty, power, and legacy of showing up fully as a Black woman—no filters, no edits, no apologies. From the rituals of...

  • When We’re Seen, We Sell: The Power of Visibility and the Purpose Behind Buying Black

    When We’re Seen, We Sell: The Power of Visibili...

    Black-owned brands have never lacked quality what we lacked was visibility. When our products are seen, they sell. It’s that simple. From front-page features to prime shelf space, visibility turns...

    When We’re Seen, We Sell: The Power of Visibili...

    Black-owned brands have never lacked quality what we lacked was visibility. When our products are seen, they sell. It’s that simple. From front-page features to prime shelf space, visibility turns...

  • How to Prepare for Father’s Day: Celebrate Dad With Love and Intention

    How to Prepare for Father’s Day: Celebrate Dad ...

    Father’s Day is more than just another date on the calendar—it’s a meaningful opportunity to honor the dads, father figures, and mentors who’ve shaped our lives. Whether you're planning a...

    How to Prepare for Father’s Day: Celebrate Dad ...

    Father’s Day is more than just another date on the calendar—it’s a meaningful opportunity to honor the dads, father figures, and mentors who’ve shaped our lives. Whether you're planning a...

  • Black Woman with healthy curls

    Why Are My Curls So Dry Lately? + How I’m Fixin...

    Let’s be real—my curls have been going through it.They’ve been dry, frizzy, and just... not giving what they used to give. If yours are in the same boat, don’t stress—you’re...

    Why Are My Curls So Dry Lately? + How I’m Fixin...

    Let’s be real—my curls have been going through it.They’ve been dry, frizzy, and just... not giving what they used to give. If yours are in the same boat, don’t stress—you’re...

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4th Ave Market is an online Superstore for professional quality hair, beauty, and personal care products. As the largest black-owned Hair & Beauty Supply Store targeting people of color, our aim is to create a simple shopping experience; offering easier access to a diverse inventory of the brands you love at the best prices.

Fast Delivery

Orders are processed within 2-5 business days

24/7 Customer Support

Contact our Customer Suppport anytime

Free Returns

Fast and Easy Returns Products