L'Oreal Excellence HiColor Permanent Hair Color is the first permanent
hair color specifically created for dark hair (black to medium brown).
Specifically developed to lift dark hair in one single step, without
brassiness. This breakthrough technology lifts hair 3-4 levels. A strong
lifting and toning action neutralizes unwanted orange tones, then
deposits the shade of your choice. L'Oreal Excellence HiColor Permanent
Hair Color's rich, smooth creme formula conditions and penetrates hair
for intense, long-lasting color. True-to-shade color resists fading and
has a quick processing time of only thirty minutes. No pre-lightening
required. The end result is intense, long-lasting color.