Miss Clairol is reinvented. Introducing new Clairol Professional Liquicolor Permanent Hair Color. The same shade results and 100% gray coverage you expect from Miss Clairol, now with SOY4PLEX for up to 84% more deep conditioning than the leading professional cream.

SOY4PLEX leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results. Liquicolor permanent offers 57 inter-mixable shades. Featuring the new unified numbering system Clairol Professional Liquicolor Permanente combined Miss Clairol and Torrids into inter-mixable shades 4 tonal families: Neutral, Ash, Gold and Red 10 tonal pillars

Key Benefits:

84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.

1. Deep Conditioning: Soy4plex conditions inside and out.

2. Long-Lasting Color: Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.

3. Reflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.

4. Multidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.