Clairol Professional Liquicolor Permanent 206 Fire Red - 2 Oz

84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.Deep Conditioning: Soy4plex conditions inside and out. Long-Lasting Color: Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.Reflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.Multidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.