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Alter Ego Color Ego Haircolor 10/1 Platinum Blonde Ash

Alter Ego Color Ego Haircolor 10/1 Platinum Blonde Ash

$10.99 USD
$10.99 USD
Sale Sold out

Alter Ego ColorEgo Permanent Hair Colouring Cream in shade 10/1, known as Platinum Blonde Ash, is a professional-grade hair dye formulated to deliver vibrant, long-lasting color while nourishing the hair. This product is part of Alter Ego Italy's ColorEgo line, which emphasizes high-quality ingredients and advanced technology.

Key Features:

  • Shade Description: Platinum Blonde Ash (10/1) offers a very light blonde hue with cool, ashy undertones, ideal for those seeking a sophisticated, neutral blonde look.

  • Advanced Formula: Enriched with Arginine and VPlex technology, this dye strengthens and revitalizes the hair fiber, promoting a healthy and vibrant appearance. 

The nourishing and hydrating properties of the Shea Butter, in its formula, help maintain and restore natural brilliant tones to hair. Its other natural ingredients (Rosemary, Sage, Birch and Horsetail) guarantee protection and improve colour penetration. Uniform colour results can be reached from the roots along the lengths and tips, its long lasting cosmetic effect does not create any unwanted colour changes. View full details