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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
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    • Punky Colour Mood Switch Heat Activated Hair Color, Red to Pink

      Punky Colour Mood Switch Heat Activated Hair Color, Red to Pink

      Punky Colour Mood Switch Heat Activated Hair Color, Red to Pink

      Regular price $13.49 USD
      Regular price Sale price $13.49 USD
      Unit price /  per 
    • Moco De Gorila Gel Yellow - 11.9 Oz

      Moco De Gorila Gel Yellow - 11.9 Oz

      Moco De Gorila Gel Yellow - 11.9 Oz

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • Evonne Essentials Extra Strength Restoring Conditioner - 8 Oz

      Evonne Essentials Extra Strength Restoring Conditioner - 8 Oz

      Evonne Essentials Extra Strength Restoring Conditioner - 8 Oz

      Regular price $11.49 USD
      Regular price Sale price $11.49 USD
      Unit price /  per 
    • Okay Dead Sea Mud Mask Apricot & Aloe, (Pack of 12)

      Okay Dead Sea Mud Mask Apricot & Aloe, (Pack of 12)

      Okay Dead Sea Mud Mask Apricot & Aloe, (Pack of 12)

      Regular price $47.88 USD
      Regular price Sale price $47.88 USD
      Unit price /  per 
    • Okay Deep Moisturizing Coconut Shampoo - 12 Oz

      Okay Deep Moisturizing Coconut Shampoo - 12 Oz

      Okay Deep Moisturizing Coconut Shampoo - 12 Oz

      Regular price $9.29 USD
      Regular price Sale price $9.29 USD
      Unit price /  per 
    • Makari Extreme Carrot & Argan Oil Skin Lightening Toning Body Glycerin 16.8Oz

      Makari Extreme Carrot & Argan Oil Skin Lightening Toning Body Glycerin 16.8Oz

      Makari Extreme Carrot & Argan Oil Skin Lightening Toning Body Glycerin 16.8Oz

      Regular price $56.09 USD
      Regular price Sale price $56.09 USD
      Unit price /  per 
    • Hollywood Style White Plus Face Wash - 3.2 Oz

      Hollywood Style White Plus Face Wash - 3.2 Oz

      Hollywood Style White Plus Face Wash - 3.2 Oz

      Regular price $5.99 USD
      Regular price Sale price $5.99 USD
      Unit price /  per 
    • Hollywood Style White Plus Face Scrub - 3.2 Oz

      Hollywood Style White Plus Face Scrub - 3.2 Oz

      Hollywood Style White Plus Face Scrub - 3.2 Oz

      Regular price $5.99 USD
      Regular price Sale price $5.99 USD
      Unit price /  per 
    • Via Natural X2 Edge Gel, 2 Ounce

      Via Natural X2 Edge Gel, 2 Ounce

      Via Natural X2 Edge Gel, 2 Ounce

      Regular price $5.59 USD
      Regular price Sale price $5.59 USD
      Unit price /  per 
    • Jamaican Mango & Lime Protein Conditioner, 8 Ounce

      Jamaican Mango & Lime Protein Conditioner, 8 Ounce

      Jamaican Mango & Lime Protein Conditioner, 8 Ounce

      Regular price $7.69 USD
      Regular price Sale price $7.69 USD
      Unit price /  per 
    • Wella Color Charm 1210 Frosty Ash Blonde, 1.4 Oz.

      Wella Color Charm 1210 Frosty Ash Blonde, 1.4 Oz.

      Wella Color Charm 1210 Frosty Ash Blonde, 1.4 Oz.

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Wella Color Charm 841 Light Golden Blonde - 1.4 Oz

      Wella Color Charm 841 Light Golden Blonde - 1.4 Oz

      Wella Color Charm 841 Light Golden Blonde - 1.4 Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
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