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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
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    610 products

    • Via Natural X2 Edge Gel, 2 Ounce

      Via Natural X2 Edge Gel, 2 Ounce

      Via Natural X2 Edge Gel, 2 Ounce

      Regular price $5.59 USD
      Regular price Sale price $5.59 USD
      Unit price /  per 
    • Really Hold It Honey- Intense Hold Styling Gel, 8.25 Oz

      Really Hold It Honey- Intense Hold Styling Gel, 8.25 Oz

      Really Hold It Honey- Intense Hold Styling Gel, 8.25 Oz

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Regular price $13.56 USD
      Regular price Sale price $13.56 USD
      Unit price /  per 
    • Elegance Hair Styling Paste Matte Finish - 4.93 Oz

      Elegance Hair Styling Paste Matte Finish - 4.93 Oz

      Elegance Hair Styling Paste Matte Finish - 4.93 Oz

      Regular price $4.99 USD
      Regular price Sale price $4.99 USD
      Unit price /  per 
    • Ampro Pro Styl Regular Hold Protein Stylng Gel 15 Oz

      Ampro Pro Styl Regular Hold Protein Stylng Gel 15 Oz

      Ampro Pro Styl Regular Hold Protein Stylng Gel 15 Oz

      Regular price $5.49 USD
      Regular price Sale price $5.49 USD
      Unit price /  per 
    • Ampro Pro Styl Regular Hold Protein Stylng Gel 10 Oz

      Ampro Pro Styl Regular Hold Protein Stylng Gel 10 Oz

      Ampro Pro Styl Regular Hold Protein Stylng Gel 10 Oz

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • Ampro Pro Styl Regular Hold Protein Stylng Gel 6 Oz

      Ampro Pro Styl Regular Hold Protein Stylng Gel 6 Oz

      Ampro Pro Styl Regular Hold Protein Stylng Gel 6 Oz

      Regular price $2.49 USD
      Regular price Sale price $2.49 USD
      Unit price /  per 
    • Curly Chic Your Curls Defined Firm Hold Curling Creme, 11.5 Oz

      Curly Chic Your Curls Defined Firm Hold Curling Creme, 11.5 Oz

      Curly Chic Your Curls Defined Firm Hold Curling Creme, 11.5 Oz

      Regular price $7.89 USD
      Regular price Sale price $7.89 USD
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