Skip to content

Your cart is empty

Continue shopping

Have an account?

Log in to check out faster.

Your cart

Loading...

Order special instructions

Estimated total

$0.00 USD

Taxes, discounts and shipping calculated at checkout.

4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

  • Hair
    • Shampoos and Conditioners
      • Shampoos
      • Conditioners
      • Scalp Care
    • Treatments
      • Hair Masks
      • Leave In Conditioners
      • Hair Oils & Serums
      • Hair Color
      • Hair Thinning and Hair Loss
    • Styling
      • Styling sprays
      • Styling Creams
      • Mousse and Foams
      • Gels
      • Pomades
      • Hair Wax
    • Accessories
      • Brushes & Combs
      • Bonnets and Hair Wraps
      • Hair Tubes and Rollers
    • Haircare in Bulk
  • Skincare
    • Moisturizers
      • Creams & Moisturizers
      • Oils
      • Body Butters
    • Cleansers
      • Face Wash and Masks
      • Exfoliators
      • Toners
    • Treatments
      • Face wash & Masks
      • Facial Peels
    • Lip Balms and Treatments
    • Skincare in Bulk
  • Men's Care
    • Face
      • Shaving Products
      • Beard Care
      • Shaving Gels and Soaps
      • Men's Treatments
    • Hair
      • Shampoos & Conditioners
      • Pomades
      • Gels
      • Hair Color
    • Men's Bath And Body
    • Men's Accessories
    • Editor's Pick -Self-Care Essentials for Men
  • Bath & Body
    • Moisturizers
      • Body Butters and Creams
      • Body oils
      • Body and Hand Lotions
    • Cleansers
      • Soaps
      • Body Wash and Scrubs
    • Hair Removal
  • Wellness
    • Eye Care
    • Oral Care
    • Essential Oils
    • Baby & Child Wellness
    • Supplements and Vitamins
  • About Us
  • Our Blog The Stoop
Log in
    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
      • Editor's Pick -Self-Care Essentials for Men
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • About Us
    • Our Blog The Stoop
    Log in Cart

    Filter:

    Availability
    0 selected
    Reset
    Availability
    Price
    The highest price is $55.88 Reset
    $
    $
    Brand
    0 selected
    Reset
    Brand
    Suitable for Hair Type
    0 selected
    Reset
    Suitable for Hair Type
    Category
    0 selected
    Reset
    Category
    Remove all

    66 products

    Filter and sort Filter

    Filter and sort

    Filter

    66 products

    Availability
    Clear
    Price

    The highest price is $55.88

    $
    $
    Clear
    Brand
    Clear
    Suitable for Hair Type
    Clear
    Category
    Clear
    Remove all
    Remove all

    66 products

    • SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz

      SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz

      SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Sheamoisture 100% Virgin Coconut Oil Daily Hydration Shampoo 13 Oz Sheamoisture 100% Virgin Coconut Oil Daily Hydration Shampoo 13 Oz

      Sheamoisture 100% Virgin Coconut Oil Daily Hydration Shampoo 13 Oz

      Sheamoisture 100% Virgin Coconut Oil Daily Hydration Shampoo 13 Oz

      Regular price $11.41 USD
      Regular price Sale price $11.41 USD
      Unit price /  per 
    • SheaMoisture African Black Soap Soothing Body Wash, 13 fl oz

      SheaMoisture African Black Soap Soothing Body Wash, 13 fl oz

      SheaMoisture African Black Soap Soothing Body Wash, 13 fl oz

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • SheaMoisture African Black Soap with Shea Butter – 8 oz SheaMoisture African Black Soap with Shea Butter – 8 oz

      SheaMoisture African Black Soap with Shea Butter – 8 oz

      SheaMoisture African Black Soap with Shea Butter – 8 oz

      Regular price $7.49 USD
      Regular price Sale price $7.49 USD
      Unit price /  per 
    • SheaMoisture Strengthen & Restore Shampoo for Damaged Hair, 13 oz

      SheaMoisture Strengthen & Restore Shampoo for Damaged Hair, 13 oz

      SheaMoisture Strengthen & Restore Shampoo for Damaged Hair, 13 oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
      Unit price /  per 
    • SheaMoisture Jamaican Black Castor Oil Leave-In Conditioner, 11.5 oz SheaMoisture Jamaican Black Castor Oil Leave-In Conditioner, 11.5 oz

      SheaMoisture Jamaican Black Castor Oil Leave-In Conditioner, 11.5 oz

      SheaMoisture Jamaican Black Castor Oil Leave-In Conditioner, 11.5 oz

      Regular price $15.99 USD
      Regular price Sale price $15.99 USD
      Unit price /  per 
    • Sheamoisture Men Beard Conditioning Oil - 3.2Oz

      Sheamoisture Men Beard Conditioning Oil - 3.2Oz

      Sheamoisture Men Beard Conditioning Oil - 3.2Oz

      Regular price $11.69 USD
      Regular price Sale price $11.69 USD
      Unit price /  per 
    • SheaMoisture Intensive Hydration Shampoo with Manuka Honey & Mafura Oil, 13 oz

      SheaMoisture Intensive Hydration Shampoo with Manuka Honey & Mafura Oil, 13 oz

      SheaMoisture Intensive Hydration Shampoo with Manuka Honey & Mafura Oil, 13 oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
      Unit price /  per 
    • SheaMoisture Intensive Hydration Conditioner with Manuka Honey & Mafura Oil, 13 oz

      SheaMoisture Intensive Hydration Conditioner with Manuka Honey & Mafura Oil, 13 oz

      SheaMoisture Intensive Hydration Conditioner with Manuka Honey & Mafura Oil, 13 oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
      Unit price /  per 
    • SheaMoisture African Black Soap Clarifying Facial Wash & Scrub 4Oz SheaMoisture African Black Soap Clarifying Facial Wash & Scrub 4Oz

      SheaMoisture African Black Soap Clarifying Facial Wash & Scrub 4Oz

      SheaMoisture African Black Soap Clarifying Facial Wash & Scrub 4Oz

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • SheaMoisture African Black Soap Face and Body Bar for Oily, Blemish-Prone Skin, 3.5 oz SheaMoisture African Black Soap Face and Body Bar for Oily, Blemish-Prone Skin, 3.5 oz

      SheaMoisture African Black Soap Face and Body Bar for Oily, Blemish-Prone Skin, 3.5 oz

      SheaMoisture African Black Soap Face and Body Bar for Oily, Blemish-Prone Skin, 3.5 oz

      Regular price $3.59 USD
      Regular price Sale price $3.59 USD
      Unit price /  per 
    • SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque, 12 oz

      SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque, 12 oz

      SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque, 12 oz

      Regular price $15.99 USD
      Regular price Sale price $15.99 USD
      Unit price /  per 
    • 1
    • 2
    • 3
    • …
    • 6

    Subscribe To Our Emails

    Join our email list for exclusive offers and the latest news.

    Quick Links

    • Contact Us
    • Refund Policy
    • Privacy Policy
    • Shipping Policy
    • Terms and Conditions
    © 2025, 4th Ave Market Powered by Shopify
    • Choosing a selection results in a full page refresh.
    • Opens in a new window.