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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Lottabody Coconut & Shea Oils Control Me Edge Gel - Black (2.25 oz)

      Lottabody Coconut & Shea Oils Control Me Edge Gel - Black (2.25 oz)

      Lottabody Coconut & Shea Oils Control Me Edge Gel - Black (2.25 oz)

      Regular price $5.29 USD
      Regular price Sale price $5.29 USD
      Unit price /  per 
    • Lottabody Cntrl Me Gel 24Hour 2.25 Oz

      Lottabody Cntrl Me Gel 24Hour 2.25 Oz

      Lottabody Cntrl Me Gel 24Hour 2.25 Oz

      Regular price $4.99 USD
      Regular price Sale price $4.99 USD
      Unit price /  per 
    • Lottabody Setting Lotion Reg 12 Oz

      Lottabody Setting Lotion Reg 12 Oz

      Lottabody Setting Lotion Reg 12 Oz

      Regular price $4.29 USD
      Regular price Sale price $4.29 USD
      Unit price /  per 
    • Reshma Henna Natural Highlights 2.12 Ounce

      Reshma Henna Natural Highlights 2.12 Ounce

      Reshma Henna Natural Highlights 2.12 Ounce

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Reshma Beauty Henna 30Minute Burgundy 1.05 Ounce

      Reshma Beauty Henna 30Minute Burgundy 1.05 Ounce

      Reshma Beauty Henna 30Minute Burgundy 1.05 Ounce

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Reshma Beauty Henna 30Minute Light Brown 0.7 Ounce

      Reshma Beauty Henna 30Minute Light Brown 0.7 Ounce

      Reshma Beauty Henna 30Minute Light Brown 0.7 Ounce

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Roux Fanci-Full Rinse 16 Hidden Honey 15.2Oz

      Roux Fanci-Full Rinse 16 Hidden Honey 15.2Oz

      Roux Fanci-Full Rinse 16 Hidden Honey 15.2Oz

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Rucker Roots Growth Serum 4OZ

      Rucker Roots Growth Serum 4OZ

      Rucker Roots Growth Serum 4OZ

      Regular price $19.99 USD
      Regular price Sale price $19.99 USD
      Unit price /  per 
    • Smoothing_Sulfate_Free_Shampoo_Front Rucker Roots Smoothing Shampoo 8 OZ

      Rucker Roots Smoothing Shampoo 8 OZ

      Rucker Roots Smoothing Shampoo 8 OZ

      Regular price $12.97 USD
      Regular price Sale price $12.97 USD
      Unit price /  per 
    • As I Am Cocoa Shea Whip 8Oz

      As I Am Cocoa Shea Whip 8Oz

      As I Am Cocoa Shea Whip 8Oz

      Regular price $14.00 USD
      Regular price Sale price $14.00 USD
      Unit price /  per 
    • As I Am Cocoshea Spray 4Oz

      As I Am Cocoshea Spray 4Oz

      As I Am Cocoshea Spray 4Oz

      Regular price $14.99 USD
      Regular price Sale price $14.99 USD
      Unit price /  per 
    • As I Am Curl Jelly Definer 8Oz

      As I Am Curl Jelly Definer 8Oz

      As I Am Curl Jelly Definer 8Oz

      Regular price $12.99 USD
      Regular price Sale price $12.99 USD
      Unit price /  per 
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