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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • DevaCurl Low-Poo Delight 12oz

      DevaCurl Low-Poo Delight 12oz

      DevaCurl Low-Poo Delight 12oz

      Regular price $22.00 USD
      Regular price Sale price $22.00 USD
      Unit price /  per 
    • Sashapure Conditioning Masque 8.5Oz

      Sashapure Conditioning Masque 8.5Oz

      Sashapure Conditioning Masque 8.5Oz

      Regular price $15.99 USD
      Regular price Sale price $15.99 USD
      Unit price /  per 
    • Loreal Creme Developer 40V 8 Oz

      Loreal Creme Developer 40V 8 Oz

      Loreal Creme Developer 40V 8 Oz

      Regular price $3.49 USD
      Regular price Sale price $3.49 USD
      Unit price /  per 
    • Clairol Jazzing Gentle Temporary Semi Permanent Hair Color 94 Ebony, 3 Ounce

      Clairol Jazzing Gentle Temporary Semi Permanent Hair Color 94 Ebony, 3 Ounce

      Clairol Jazzing Gentle Temporary Semi Permanent Hair Color 94 Ebony, 3 Ounce

      Regular price $7.29 USD
      Regular price Sale price $7.29 USD
      Unit price /  per 
    • Completely Bare Calm Down Ingrown Hair, Razor Bump & Redness Eliminator, 1.0 Oz

      Completely Bare Calm Down Ingrown Hair, Razor Bump & Redness Eliminator, 1.0 Oz

      Completely Bare Calm Down Ingrown Hair, Razor Bump & Redness Eliminator, 1.0 Oz

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Titan Real-Fit Spandex Cap

      Titan Real-Fit Spandex Cap

      Titan Real-Fit Spandex Cap

      Regular price $3.69 USD
      Regular price Sale price $3.69 USD
      Unit price /  per 
    • Reshma Henna Natural Highlights 2.12 Ounce

      Reshma Henna Natural Highlights 2.12 Ounce

      Reshma Henna Natural Highlights 2.12 Ounce

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Ghost Bond Classic 1.3Oz

      Ghost Bond Classic 1.3Oz

      Ghost Bond Classic 1.3Oz

      Regular price $21.49 USD
      Regular price Sale price $21.49 USD
      Unit price /  per 
    • Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil, 2 oz – Nourish & Strengthen All Hair Types Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil, 2 oz – Nourish & Strengthen All Hair Types

      Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil, 2 oz – Nourish & Strengthen All Hair Types

      Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil, 2 oz – Nourish & Strengthen All Hair Types

      Regular price $9.97 USD
      Regular price Sale price $9.97 USD
      Unit price /  per 
    • Splat Null, Lightening Bleach Kit

      Splat Null, Lightening Bleach Kit

      Splat Null, Lightening Bleach Kit

      Regular price $16.59 USD
      Regular price Sale price $16.59 USD
      Unit price /  per 
    • Moco De Gorila Rock Style Hair Gel, 9.52 Oz

      Moco De Gorila Rock Style Hair Gel, 9.52 Oz

      Moco De Gorila Rock Style Hair Gel, 9.52 Oz

      Regular price $3.29 USD
      Regular price Sale price $3.29 USD
      Unit price /  per 
    • Pantene Gold Leave-On Detangling Milk 7.6 Oz

      Pantene Gold Leave-On Detangling Milk 7.6 Oz

      Pantene Gold Leave-On Detangling Milk 7.6 Oz

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
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