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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
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    • Haircare Under $10
    • About Us
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    2777 products

    • OKAY Pure Naturals Dark Black Jamaican Castor Oil OKAY Pure Naturals Dark Black Jamaican Castor Oil

      OKAY Pure Naturals Dark Black Jamaican Castor Oil, 4 oz, 0.2 lb - Moisture & Growth

      OKAY Pure Naturals Dark Black Jamaican Castor Oil, 4 oz, 0.2 lb - Moisture & Growth

      Regular price $7.77 USD
      Regular price Sale price $7.77 USD
      Unit price /  per 
    • Fruit Of The Earth Cream - Cocobutter Jar 4 Oz

      Fruit Of The Earth Cream - Cocobutter Jar 4 Oz

      Fruit Of The Earth Cream - Cocobutter Jar 4 Oz

      Regular price $4.39 USD
      Regular price Sale price $4.39 USD
      Unit price /  per 
    • Palmers Moisture Body Oil 8.5Oz Palmers Moisture Body Oil 8.5Oz

      Palmers Moisture Body Oil 8.5Oz

      Palmers Moisture Body Oil 8.5Oz

      Regular price $9.69 USD
      Regular price Sale price $9.69 USD
      Unit price /  per 
    • Cococare Coco Oil Body Spray 6 Oz

      Cococare Coco Oil Body Spray 6 Oz

      Cococare Coco Oil Body Spray 6 Oz

      Regular price $8.49 USD
      Regular price Sale price $8.49 USD
      Unit price /  per 
    • Ultimate Originals Moisturizing Body Gloss - 12 Oz

      Ultimate Originals Moisturizing Body Gloss - 12 Oz

      Ultimate Originals Moisturizing Body Gloss - 12 Oz

      Regular price $7.39 USD
      Regular price Sale price $7.39 USD
      Unit price /  per 
    • Ashanti 100% Creamy Yellow Shea Butter 15 Oz

      Ashanti 100% Creamy Yellow Shea Butter 15 Oz

      Ashanti 100% Creamy Yellow Shea Butter 15 Oz

      Regular price $9.49 USD
      Regular price Sale price $9.49 USD
      Unit price /  per 
    • OKAY Coconut & Castor Oil Soap Bar – 7oz / 198g | Natural Moisturizing & Cleansing for All Skin Types OKAY Coconut & Castor Oil Soap Bar – 7oz / 198g | Natural Moisturizing & Cleansing for All Skin Types

      OKAY Coconut & Castor Oil Soap Bar – 7oz / 198g | Natural Moisturizing & Cleansing for All Skin Types

      OKAY Coconut & Castor Oil Soap Bar – 7oz / 198g | Natural Moisturizing & Cleansing for All Skin Types

      Regular price $4.99 USD
      Regular price Sale price $4.99 USD
      Unit price /  per 
    • Completely Smooth Moisturizing No-Bump Shave Gel, 6.0 Oz

      Completely Smooth Moisturizing No-Bump Shave Gel, 6.0 Oz

      Completely Smooth Moisturizing No-Bump Shave Gel, 6.0 Oz

      Regular price $10.29 USD
      Regular price Sale price $10.29 USD
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    • GiGi Hair Removal Strips for Face 12 pk

      GiGi Hair Removal Strips for Face 12 pk

      GiGi Hair Removal Strips for Face 12 pk

      Regular price $7.99 USD
      Regular price Sale price $7.99 USD
      Unit price /  per 
    • Ashanti 100% Creamy White Shea Butter 3 Oz

      Ashanti 100% Creamy White Shea Butter 3 Oz

      Ashanti 100% Creamy White Shea Butter 3 Oz

      Regular price $3.29 USD
      Regular price Sale price $3.29 USD
      Unit price /  per 
    • Okay Raw Cocoa Butter Chunks - 8 Oz

      Okay Raw Cocoa Butter Chunks - 8 Oz

      Okay Raw Cocoa Butter Chunks - 8 Oz

      Regular price $9.29 USD
      Regular price Sale price $9.29 USD
      Unit price /  per 
    • Hollywoork Style Black Carbon Mud Mask

      Hollywoork Style Black Carbon Mud Mask

      Hollywoork Style Black Carbon Mud Mask

      Regular price $5.99 USD
      Regular price Sale price $5.99 USD
      Unit price /  per 
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