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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
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        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
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    2773 products

    • Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz

      Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz

      Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz

      Regular price $8.39 USD
      Regular price Sale price $8.39 USD
      Unit price /  per 
    • Every Strand Keratin Hair Masque For Chemically Treated Hair, 1.75 Oz (12 Pack)

      Every Strand Keratin Hair Masque For Chemically Treated Hair, 1.75 Oz (12 Pack)

      Every Strand Keratin Hair Masque For Chemically Treated Hair, 1.75 Oz (12 Pack)

      Regular price $26.28 USD
      Regular price Sale price $26.28 USD
      Unit price /  per 
    • 6 Pack Clairol Professional Liquicolor 5R/33R Lightest Red Brown, 2 Oz

      6 Pack Clairol Professional Liquicolor 5R/33R Lightest Red Brown, 2 Oz

      6 Pack Clairol Professional Liquicolor 5R/33R Lightest Red Brown, 2 Oz

      Regular price $43.74 USD
      Regular price Sale price $43.74 USD
      Unit price /  per 
    • Clairol Professional 99 Bluest Black Temporary Hair Color, 3 Ounce (6 Pack) Clairol Professional 99 Bluest Black Temporary Hair Color, 3 Ounce (6 Pack)

      Clairol Professional 99 Bluest Black Temporary Hair Color, 3 Ounce (6 Pack)

      Clairol Professional 99 Bluest Black Temporary Hair Color, 3 Ounce (6 Pack)

      Regular price $21.87 USD
      Regular price Sale price $21.87 USD
      Unit price /  per 
    • Loreal Excellence Hicolor Honey Blonde 1.74 Oz

      Loreal Excellence Hicolor Honey Blonde 1.74 Oz

      Loreal Excellence Hicolor Honey Blonde 1.74 Oz

      Regular price $6.79 USD
      Regular price Sale price $6.79 USD
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    • Kinky Curly Come Clean Natural Moisturizing Shampoo Sulfate Free 8 Oz Kinky Curly Come Clean Natural Moisturizing Shampoo Sulfate Free 8 Oz

      Kinky Curly Come Clean Natural Moisturizing Shampoo Sulfate Free 8 Oz

      Kinky Curly Come Clean Natural Moisturizing Shampoo Sulfate Free 8 Oz

      Regular price $11.99 USD
      Regular price Sale price $11.99 USD
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    • Aphogee Two-Step Protein Treatment 4 Oz

      Aphogee Two-Step Protein Treatment 4 Oz

      Aphogee Two-Step Protein Treatment 4 Oz

      Regular price $12.39 USD
      Regular price Sale price $12.39 USD
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    • Wella Color Charm 257 Dark Golden Brown Liquid Permanent Hair Color - 1.4 Oz Wella Color Charm 257 Dark Golden Brown Liquid Permanent Hair Color - 1.4 Oz

      Wella Color Charm 257 Dark Golden Brown Liquid Permanent Hair Color - 1.4 Oz

      Wella Color Charm 257 Dark Golden Brown Liquid Permanent Hair Color - 1.4 Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
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    • Alikay Naturals Lemongrass Styling Mousse - 8 Oz

      Alikay Naturals Lemongrass Styling Mousse - 8 Oz

      Alikay Naturals Lemongrass Styling Mousse - 8 Oz

      Regular price $14.99 USD
      Regular price Sale price $14.99 USD
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    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Golden)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Golden)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Golden)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
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    • Alter Ego Color Ego Haircolor 10/1 Platinum Blonde Ash

      Alter Ego Color Ego Haircolor 10/1 Platinum Blonde Ash

      Alter Ego Color Ego Haircolor 10/1 Platinum Blonde Ash

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Regular price $13.56 USD
      Regular price Sale price $13.56 USD
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