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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
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    • Alter Ego Color Ego Haircolor 6/7 Cacao

      Alter Ego Color Ego Haircolor 6/7 Cacao

      Alter Ego Color Ego Haircolor 6/7 Cacao

      Regular price $9.90 USD
      Regular price Sale price $9.90 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Regular price $13.56 USD
      Regular price Sale price $13.56 USD
      Unit price /  per 
    • Ever Ego Oxiego 30 Vol 9% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 30 Vol 9% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 30 Vol 9% Stabilized Hydrogen Peroxide

      Regular price $12.69 USD
      Regular price Sale price $12.69 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 7/43 Blonde Copper Golden

      Alter Ego Color Ego Haircolor 7/43 Blonde Copper Golden

      Alter Ego Color Ego Haircolor 7/43 Blonde Copper Golden

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 8/73 Tobacco Blonde

      Alter Ego Color Ego Haircolor 8/73 Tobacco Blonde

      Alter Ego Color Ego Haircolor 8/73 Tobacco Blonde

      Regular price $13.56 USD
      Regular price Sale price $13.56 USD
      Unit price /  per 
    • Ever Ego (Alter Ego) Italy Garlic Shampoo Plus Vitamin A 33OZ

      Ever Ego (Alter Ego) Italy Garlic Shampoo Plus Vitamin A 33OZ

      Ever Ego (Alter Ego) Italy Garlic Shampoo Plus Vitamin A 33OZ

      Regular price $24.99 USD
      Regular price Sale price $24.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
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    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Regular price $13.56 USD
      Regular price Sale price $13.56 USD
      Unit price /  per 
    • Ever Ego Oxiego 40 Vol 12% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 40 Vol 12% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 40 Vol 12% Stabilized Hydrogen Peroxide

      Regular price $12.69 USD
      Regular price Sale price $12.69 USD
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