The Stoop

Built for Summer: Let’s Make Every Purchase Count

Built for Summer: Let’s Make Every Purchase Count

Sun’s out. Carts out. But before you hit “add to bag,” pause.This summer, your glow-up can fuel something bigger. Whether it’s curl cream for your beach days or sunscreen that...

Built for Summer: Let’s Make Every Purchase Count

Sun’s out. Carts out. But before you hit “add to bag,” pause.This summer, your glow-up can fuel something bigger. Whether it’s curl cream for your beach days or sunscreen that...

30,000+ Reasons We Showed Up: How Our Community Made This Possible

30,000+ Reasons We Showed Up: How Our Community...

Let me put it this way... Picture walking through Queensbridge Houses in New York City—the largest public housing development in North America. Nearly 6,000 people call it home. Families, elders,...

30,000+ Reasons We Showed Up: How Our Community...

Let me put it this way... Picture walking through Queensbridge Houses in New York City—the largest public housing development in North America. Nearly 6,000 people call it home. Families, elders,...

Black Woman with healthy curls

Why Are My Curls So Dry Lately? + How I’m Fixin...

Let’s be real—my curls have been going through it.They’ve been dry, frizzy, and just... not giving what they used to give. If yours are in the same boat, don’t stress—you’re...

Why Are My Curls So Dry Lately? + How I’m Fixin...

Let’s be real—my curls have been going through it.They’ve been dry, frizzy, and just... not giving what they used to give. If yours are in the same boat, don’t stress—you’re...

Edges Laid, Ropes Ready: A Double Dutch Summer Story"

Edges Laid, Ropes Ready: A Double Dutch Summer ...

Before the ropes ever hit the pavement, before the chants filled the air, and long before the first hop, there was always the hair. Saturday mornings in the summer meant...

Edges Laid, Ropes Ready: A Double Dutch Summer ...

Before the ropes ever hit the pavement, before the chants filled the air, and long before the first hop, there was always the hair. Saturday mornings in the summer meant...

Spreading Care, One Haircare Kit at a Time

Spreading Care, One Haircare Kit at a Time

At 4th Avenue Market, we’ve always believed that beauty is more than what we see—it’s how we show up for each other, how we care, and how we create space...

Spreading Care, One Haircare Kit at a Time

At 4th Avenue Market, we’ve always believed that beauty is more than what we see—it’s how we show up for each other, how we care, and how we create space...

How to be that Hot Summer Girl - 5 Hairstyles to slay

How to be that Hot Summer Girl - 5 Hairstyles t...

You’ve Got a Month—Make It Count: Summer Hair Inspo + Must-Have Product Alert The countdown to summer has officially begun—and your glow-up starts right now. Whether you’re dreaming of bold-colored...

How to be that Hot Summer Girl - 5 Hairstyles t...

You’ve Got a Month—Make It Count: Summer Hair Inspo + Must-Have Product Alert The countdown to summer has officially begun—and your glow-up starts right now. Whether you’re dreaming of bold-colored...