30,000+ Reasons We Showed Up: How Our Community Made This Possible
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Let me put it this way...
Picture walking through Queensbridge Houses in New York City—the largest public housing development in North America. Nearly 6,000 people call it home. Families, elders, children, dreamers. A full, thriving community.
Now imagine being able to gift every single one of them a care package.
Not just any package—one filled with products made for their hair, their story, and their beauty.
That’s exactly what we did.
At 4th Avenue Market, we believe beauty is more than skin deep.
It’s about how we care for each other. How we uplift our community.
How we create space where everyone feels seen, valued, and celebrated.
And that belief turned into action.
Together with our nonprofit partners and with your support, we’ve completed our nationwide donation drive, delivering more than 30,000 premium haircare products to communities across the U.S.
What We Gave
Our “For Every Hair Type” Premium Care Kits were thoughtfully curated to honor the diversity of our hair textures and stories.
Here’s what went out:
✨ 5,838 Conditioners
✨ 5,665 Shampoos
✨ 6,862 Hair Treatments
✨ 5,984 Styling Mousses
✨ 6,583 Hair Oils
That’s 30,932 products, valued at $742,320—a whole lot of love in every jar, bottle, and drop.
Each product came from a Black-owned brand and represented more than just care—it stood for dignity, access, and Black excellence in action.
Where They Went
These care kits were delivered to nonprofits across the country—organizations working directly with:
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Women’s shelters
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Youth outreach programs
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Transitional housing services
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Community centers
The mission? Simple.
To make sure every person who received a kit felt seen, supported, and celebrated, no matter where they were in life.
This Was Only Possible Because of You
Yes—you.
Every time you chose to shop at 4th Avenue Market, you didn’t just support Black-owned brands.
You helped us pour back into our community.
You helped us deliver care to thousands of people who needed it most.
You made this moment happen.
This wasn’t just about shampoo and styling mousse.
This was about showing up for our people.
What’s Next?
The donation drive may be complete, but the work continues.
There are still more communities to serve. More stories to honor.
And more moments where your support can make all the difference.
Because at 4th Avenue Market, we don’t just sell products—we build legacy.
One order, one crown, one community at a time.
Thank You for Being Part of This.
🖤 To our nonprofit partners: thank you for your unwavering service.
🖤 To every recipient: you matter. You’re loved. You are not forgotten.
🖤 And to you—our customer, our supporter: thank you for choosing purpose.