Vegan – Cruelty-Free – Gluten-Free Bleach Pre-measured to eliminate guess work. Fast action formula takes just 30 minutes to lift. Blue powder bleach helps reduce underlying yellow tones. Splat Color Baobab Seed Oil moisturizes, provides shine, and helps protect from UV rays. Quinoa Extract is packed with vitamins and minerals to help prevent breakage. Color is free of Parabens, Sulfates, PPDs and Ammonia.