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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

  • Hair
    • Shampoos and Conditioners
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      • Conditioners
      • Scalp Care
    • Treatments
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      • Leave In Conditioners
      • Hair Oils & Serums
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      • Hair Thinning and Hair Loss
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      • Hair Tubes and Rollers
    • Haircare in Bulk
    • Under $10 Deals
  • Skincare
    • Moisturizers
      • Creams & Moisturizers
      • Oils
      • Body Butters
    • Cleansers
      • Face Wash and Masks
      • Exfoliators
      • Toners
    • Treatments
      • Face wash & Masks
      • Facial Peels
    • Lip Balms and Treatments
    • Skincare in Bulk
  • Men's Care
    • Face
      • Shaving Products
      • Beard Care
      • Shaving Gels and Soaps
      • Men's Treatments
    • Hair
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      • Pomades
      • Gels
      • Hair Color
    • Men's Bath And Body
    • Men's Accessories
  • Bath & Body
    • Moisturizers
      • Body Butters and Creams
      • Body oils
      • Body and Hand Lotions
    • Cleansers
      • Soaps
      • Body Wash and Scrubs
    • Hair Removal
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    • Eye Care
    • Oral Care
    • Essential Oils
    • Baby & Child Wellness
    • Supplements and Vitamins
  • Haircare Under $10
  • About Us
  • Our Blog The Stoop
Log in
    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
    Log in Cart

    Collections

    • Curls Advantage

      Curls Advantage

    • Curls Dynasty

      Curls Dynasty

    • Custom wigs

      Custom wigs

    • Design Essentials

      Design Essentials

    • Diva By Cindy

      Diva By Cindy

    • Donna

      Donna

    • Eden Bodyworks

      Eden Bodyworks

    • Essential Oils

      Essential Oils

    • Essential Oils

      Essential Oils

    • Exfoliators

      Exfoliators

    • Eye care

      Eye care

    • Eye Care

      Eye Care

    • Eyes

      Eyes

    • Face Serums

      Face Serums

    • Face wash & Masks

      Face wash & Masks

    • Facial Care

      The beauty industry is becoming increasingly inclusive and we are here for...

      Facial Care

    • Facial Peels

      Facial Peels

    • Fantasia

      Fantasia

    • Featured Black Owned Brands

      Featured Black Owned Brands

    • Feminine care

      Feminine care

    • Foot Care

      Foot Care

    • Foot, Hand & Nail Care

      Foot, Hand & Nail Care

    • For Every Type

      About the founder: Rachel St. Fleur is the Co-Founder and General Manager...

      For Every Type

      About the founder: Rachel St. Fleur is the Co-Founder and General Manager...

    • Fragrance

      Fragrance

    • Fro Babies Hair

      Fro Babies Hair

    • frontend

      frontend

    • Gels

      Gels

    • Get the best <br/> FREE samples

      Get the best <br/> FREE samples

      The sampling program will help you discover your new favorite products.

      Get the best <br/> FREE samples

    • Gnatural

      Gnatural

    • Grooming

      Grooming

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