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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • African Pride No Lye Relaxer Kit Reg

      African Pride No Lye Relaxer Kit Reg

      African Pride No Lye Relaxer Kit Reg

      Regular price $5.99 USD
      Regular price Sale price $5.99 USD
      Unit price /  per 
    • Softee Signature Edge Control 3.5Oz Softee Signature Edge Control 3.5Oz

      Softee Signature Edge Control 3.5Oz

      Softee Signature Edge Control 3.5Oz

      Regular price $3.29 USD
      Regular price Sale price $3.29 USD
      Unit price /  per 
    • Softee Olive Oil Hair & Scalp Conditioner 3Oz Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Regular price $1.79 USD
      Regular price Sale price $1.79 USD
      Unit price /  per 
    • Pantene Gold Moisture Boost Conditioner 8.4 Oz

      Pantene Gold Moisture Boost Conditioner 8.4 Oz

      Pantene Gold Moisture Boost Conditioner 8.4 Oz

      Regular price $7.99 USD
      Regular price Sale price $7.99 USD
      Unit price /  per 
    • Dr.Natural Activated Charcoal Liquid Soap- 32Oz. (Citrus)

      Dr.Natural Activated Charcoal Liquid Soap- 32Oz. (Citrus)

      Dr.Natural Activated Charcoal Liquid Soap- 32Oz. (Citrus)

      Regular price $11.99 USD
      Regular price Sale price $11.99 USD
      Unit price /  per 
    • Uncle Jimmy Hair & Beard Leave In Conditioner - 8Oz

      Uncle Jimmy Hair & Beard Leave In Conditioner - 8Oz

      Uncle Jimmy Hair & Beard Leave In Conditioner - 8Oz

      Regular price $12.19 USD
      Regular price Sale price $12.19 USD
      Unit price /  per 
    • Shea & Coconut Oil Deep Moisture Hair Masque - 15 Oz

      Shea & Coconut Oil Deep Moisture Hair Masque - 15 Oz

      Shea & Coconut Oil Deep Moisture Hair Masque - 15 Oz

      Regular price $10.49 USD
      Regular price Sale price $10.49 USD
      Unit price /  per 
    • Colora Henna Powder, Black - 2 Oz

      Colora Henna Powder, Black - 2 Oz

      Colora Henna Powder, Black - 2 Oz

      Regular price $6.79 USD
      Regular price Sale price $6.79 USD
      Unit price /  per 
    • Ashanti 100% Creamy Yellow Shea Butter 15 Oz

      Ashanti 100% Creamy Yellow Shea Butter 15 Oz

      Ashanti 100% Creamy Yellow Shea Butter 15 Oz

      Regular price $9.49 USD
      Regular price Sale price $9.49 USD
      Unit price /  per 
    • Luster's S Curl Extra Strength Texturizer 2 Applications

      Luster's S Curl Extra Strength Texturizer 2 Applications

      Luster's S Curl Extra Strength Texturizer 2 Applications

      Regular price $9.29 USD
      Regular price Sale price $9.29 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 8/7 - Light Blonde Hazelnut

      Alter Ego Color Ego Haircolor 8/7 - Light Blonde Hazelnut

      Alter Ego Color Ego Haircolor 8/7 - Light Blonde Hazelnut

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Ashanti 100% Creamy White Shea Butter 3 Oz

      Ashanti 100% Creamy White Shea Butter 3 Oz

      Ashanti 100% Creamy White Shea Butter 3 Oz

      Regular price $3.29 USD
      Regular price Sale price $3.29 USD
      Unit price /  per 
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