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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Wet N Wavy De-Hydrated Moisturer 10.1 Oz

      Wet N Wavy De-Hydrated Moisturer 10.1 Oz

      Wet N Wavy De-Hydrated Moisturer 10.1 Oz

      Regular price $8.99 USD
      Regular price Sale price $8.99 USD
      Unit price /  per 
    • Wet N Wavy Moist Curl Creme 6.5 Fl Oz

      Wet N Wavy Moist Curl Creme 6.5 Fl Oz

      Wet N Wavy Moist Curl Creme 6.5 Fl Oz

      Regular price $8.99 USD
      Regular price Sale price $8.99 USD
      Unit price /  per 
    • Swing It Wig It Healthy Hair Extract Gripper Gel - 2 Oz (Alcohol-Free)

      Swing It Wig It Healthy Hair Extract Gripper Gel - 2 Oz (Alcohol-Free)

      Swing It Wig It Healthy Hair Extract Gripper Gel - 2 Oz (Alcohol-Free)

      Regular price $8.59 USD
      Regular price Sale price $8.59 USD
      Unit price /  per 
    • Wig It Edge Smoother 4 Oz

      Wig It Edge Smoother 4 Oz

      Wig It Edge Smoother 4 Oz

      Regular price $7.99 USD
      Regular price Sale price $7.99 USD
      Unit price /  per 
    • Weave Aide Edge Pomade, Brown 2 Oz

      Weave Aide Edge Pomade, Brown 2 Oz

      Weave Aide Edge Pomade, Brown 2 Oz

      Regular price $7.29 USD
      Regular price Sale price $7.29 USD
      Unit price /  per 
    • Swing It Control Gel 4Oz

      Swing It Control Gel 4Oz

      Swing It Control Gel 4Oz

      Regular price $7.99 USD
      Regular price Sale price $7.99 USD
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    • SheaMoisture Silicone-Free Miracle Styler Leave-In Conditioner Spray with Sugarcane Extract and Meadowfoam Seed, 8 oz

      SheaMoisture Silicone-Free Miracle Styler Leave-In Conditioner Spray with Sugarcane Extract and Meadowfoam Seed, 8 oz

      SheaMoisture Silicone-Free Miracle Styler Leave-In Conditioner Spray with Sugarcane Extract and Meadowfoam Seed, 8 oz

      Regular price $17.99 USD
      Regular price Sale price $17.99 USD
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    • SheaMoisture Raw Shea Butter Restorative Conditioner – Moisturize, Detangle, and Restore, 13 oz

      SheaMoisture Raw Shea Butter Restorative Conditioner – Moisturize, Detangle, and Restore, 13 oz

      SheaMoisture Raw Shea Butter Restorative Conditioner – Moisturize, Detangle, and Restore, 13 oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
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    • SheaMoisture Raw Shea Butter Deep Treatment Masque, 12 oz Jar (354ml) SheaMoisture Raw Shea Butter Deep Treatment Masque, 12 oz Jar (354ml)

      SheaMoisture Raw Shea Butter Deep Treatment Masque, 12 oz Jar (354ml)

      SheaMoisture Raw Shea Butter Deep Treatment Masque, 12 oz Jar (354ml)

      Regular price $14.95 USD
      Regular price Sale price $14.95 USD
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    • SheaMoisture Hydrate + Repair Shampoo for Damaged Hair with Manuka Honey & Shea Butter, 13 oz

      SheaMoisture Hydrate + Repair Shampoo for Damaged Hair with Manuka Honey & Shea Butter, 13 oz

      SheaMoisture Hydrate + Repair Shampoo for Damaged Hair with Manuka Honey & Shea Butter, 13 oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
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    • SheaMoisture 100% Virgin Coconut Oil Daily Hydration Conditioner – 13 fl oz

      SheaMoisture 100% Virgin Coconut Oil Daily Hydration Conditioner – 13 fl oz

      SheaMoisture 100% Virgin Coconut Oil Daily Hydration Conditioner – 13 fl oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
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    • SheaMoisture Curl & Shine Hair Masque – Coconut & Hibiscus, 11.5 oz SheaMoisture Curl & Shine Hair Masque – Coconut & Hibiscus, 11.5 oz

      SheaMoisture Curl & Shine Hair Masque – Coconut & Hibiscus, 11.5 oz

      SheaMoisture Curl & Shine Hair Masque – Coconut & Hibiscus, 11.5 oz

      Regular price $13.99 USD
      Regular price Sale price $13.99 USD
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