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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
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    611 products

    • Cantu Define & Shine Custard with Shea Butter for Natural Hair, 12 oz Cantu Define & Shine Custard with Shea Butter for Natural Hair, 12 oz

      Cantu Define & Shine Custard with Shea Butter for Natural Hair, 12 oz

      Cantu Define & Shine Custard with Shea Butter for Natural Hair, 12 oz

      Regular price $8.99 USD
      Regular price Sale price $8.99 USD
      Unit price /  per 
    • Murrays Gel Loc Lock 8 Oz

      Murrays Gel Loc Lock 8 Oz

      Murrays Gel Loc Lock 8 Oz

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • Luster's S-Curl Activator, Moisturizer No Drip, 8-Ounce Spray Bottle

      Luster's S-Curl Activator, Moisturizer No Drip, 8-Ounce Spray Bottle

      Luster's S-Curl Activator, Moisturizer No Drip, 8-Ounce Spray Bottle

      Regular price $4.99 USD
      Regular price Sale price $4.99 USD
      Unit price /  per 
    • Haircredible Biotin Twist & Curl Hydration & Strength Cream 8Oz

      Haircredible Biotin Twist & Curl Hydration & Strength Cream 8Oz

      Haircredible Biotin Twist & Curl Hydration & Strength Cream 8Oz

      Regular price $13.99 USD
      Regular price Sale price $13.99 USD
      Unit price /  per 
    • Donna Black Hairpins 110 pieces

      Donna Black Hairpins 110 pieces

      Donna Black Hairpins 110 pieces

      Regular price $0.79 USD
      Regular price Sale price $0.79 USD
      Unit price /  per 
    • Donna Collection Fashion Scarf, Animal Print

      Donna Collection Fashion Scarf, Animal Print

      Donna Collection Fashion Scarf, Animal Print

      Regular price $5.29 USD
      Regular price Sale price $5.29 USD
      Unit price /  per 
    • SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie – 12 oz SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie – 12 oz

      SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie – 12 oz

      SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie – 12 oz

      Regular price $12.99 USD
      Regular price Sale price $12.99 USD
      Unit price /  per 
    • Cantu Avocado Curling Cream 12 Oz

      Cantu Avocado Curling Cream 12 Oz

      Cantu Avocado Curling Cream 12 Oz

      Regular price $11.49 USD
      Regular price Sale price $11.49 USD
      Unit price /  per 
    • Donna Snap On Magnetic Roller Medium Yellow

      Donna Snap On Magnetic Roller Medium Yellow

      Donna Snap On Magnetic Roller Medium Yellow

      Regular price $0.99 USD
      Regular price Sale price $0.99 USD
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    • Xtreme Extra Holding Clear Jar, 77.60 Ounce Xtreme Extra Holding Clear Jar, 77.60 Ounce

      Xtreme Extra Holding Clear Jar, 77.60 Ounce

      Xtreme Extra Holding Clear Jar, 77.60 Ounce

      Regular price $12.99 USD
      Regular price Sale price $12.99 USD
      Unit price /  per 
    • Nature's Blessings Coconut Oil, 3.88 Oz

      Nature's Blessings Coconut Oil, 3.88 Oz

      Nature's Blessings Coconut Oil, 3.88 Oz

      Regular price $4.49 USD
      Regular price Sale price $4.49 USD
      Unit price /  per 
    • Organic Root Stimulator Olive Edge Control Hair Gel 2.25 Oz

      Organic Root Stimulator Olive Edge Control Hair Gel 2.25 Oz

      Organic Root Stimulator Olive Edge Control Hair Gel 2.25 Oz

      Regular price $7.09 USD
      Regular price Sale price $7.09 USD
      Unit price /  per 
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