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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
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    • 3-Pieces Palmer's Cocoa Butter Formula Massage Lotion For Stretch Marks And Pregnancy Skin Care, 8.5 Oz.

      3-Pieces Palmer's Cocoa Butter Formula Massage Lotion For Stretch Marks And Pregnancy Skin Care, 8.5 Oz.

      3-Pieces Palmer's Cocoa Butter Formula Massage Lotion For Stretch Marks And Pregnancy Skin Care, 8.5 Oz.

      Regular price $37.77 USD
      Regular price Sale price $37.77 USD
      Unit price /  per 
    • African Secret 100% Organic Yellow Shea Butter - 16 Ounces

      African Secret 100% Organic Yellow Shea Butter - 16 Ounces

      African Secret 100% Organic Yellow Shea Butter - 16 Ounces

      Regular price $8.75 USD
      Regular price Sale price $8.75 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 4/0 Chestnut

      Alter Ego Color Ego Haircolor 4/0 Chestnut

      Alter Ego Color Ego Haircolor 4/0 Chestnut

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 11/0 Superlight Platinum Very Light Natural

      Alter Ego Color Ego Haircolor 11/0 Superlight Platinum Very Light Natural

      Alter Ego Color Ego Haircolor 11/0 Superlight Platinum Very Light Natural

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 8/7 - Light Blonde Hazelnut

      Alter Ego Color Ego Haircolor 8/7 - Light Blonde Hazelnut

      Alter Ego Color Ego Haircolor 8/7 - Light Blonde Hazelnut

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • EVER EGO GARLIC SHAMPOO 16.9OZ

      EVER EGO GARLIC SHAMPOO 16.9OZ

      EVER EGO GARLIC SHAMPOO 16.9OZ

      Regular price $17.99 USD
      Regular price Sale price $17.99 USD
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    • Ever Ego Italy Garlic Mask For Damaged, Bleached or Colored Hair 1L Tub

      Ever Ego Italy Garlic Mask For Damaged, Bleached or Colored Hair 1L Tub

      Ever Ego Italy Garlic Mask For Damaged, Bleached or Colored Hair 1L Tub

      Regular price $25.99 USD
      Regular price Sale price $25.99 USD
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    • Ever Ego Oxiego 10 Vol 3% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 10 Vol 3% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 10 Vol 3% Stabilized Hydrogen Peroxide

      Regular price $12.69 USD
      Regular price Sale price $12.69 USD
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    • Ever Ego Oxiego 20 Vol 6% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 20 Vol 6% Stabilized Hydrogen Peroxide

      Ever Ego Oxiego 20 Vol 6% Stabilized Hydrogen Peroxide

      Regular price $12.69 USD
      Regular price Sale price $12.69 USD
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    • Kinky Curly Curling Custard Gel, 8 Oz Kinky Curly Curling Custard Gel, 8 Oz

      Kinky Curly Curling Custard Gel, 8 Oz

      Kinky Curly Curling Custard Gel, 8 Oz

      Regular price $19.99 USD
      Regular price Sale price $19.99 USD
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    • Luster's S Curl Extra Strength Texturizer 2 Applications

      Luster's S Curl Extra Strength Texturizer 2 Applications

      Luster's S Curl Extra Strength Texturizer 2 Applications

      Regular price $9.29 USD
      Regular price Sale price $9.29 USD
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    • Mane N Tail Shampoo 12 Oz

      Mane N Tail Shampoo 12 Oz

      Mane N Tail Shampoo 12 Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
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