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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Soft & Beautiful Botanicals Texturizer Regular

      Soft & Beautiful Botanicals Texturizer Regular

      Soft & Beautiful Botanicals Texturizer Regular

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Soft & Beautiful No-Lye Ultimate Conditioning Relaxer System Super

      Soft & Beautiful No-Lye Ultimate Conditioning Relaxer System Super

      Soft & Beautiful No-Lye Ultimate Conditioning Relaxer System Super

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Soft & Beautiful No Lye Conditioning Regular Relaxer

      Soft & Beautiful No Lye Conditioning Regular Relaxer

      Soft & Beautiful No Lye Conditioning Regular Relaxer

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • TCB Naturals Conditioner Hair & Scalp Olive Oil & Vitamin-E Jar, 10 Ounce

      TCB Naturals Conditioner Hair & Scalp Olive Oil & Vitamin-E Jar, 10 Ounce

      TCB Naturals Conditioner Hair & Scalp Olive Oil & Vitamin-E Jar, 10 Ounce

      Regular price $5.89 USD
      Regular price Sale price $5.89 USD
      Unit price /  per 
    • TCB Naturals No Base Hair Relaxer Creme, (3 PIECES) Regular, 7.5 Ounce

      TCB Naturals No Base Hair Relaxer Creme, (3 PIECES) Regular, 7.5 Ounce

      TCB Naturals No Base Hair Relaxer Creme, (3 PIECES) Regular, 7.5 Ounce

      Regular price $11.37 USD
      Regular price Sale price $11.37 USD
      Unit price /  per 
    • 3pcs TCB Naturals Hair Relaxer No Base Creme 7.5 Oz 3pcs TCB Naturals Hair Relaxer No Base Creme 7.5 Oz

      3pcs TCB Naturals Hair Relaxer No Base Creme 7.5 Oz

      3pcs TCB Naturals Hair Relaxer No Base Creme 7.5 Oz

      Regular price $14.04 USD
      Regular price Sale price $14.04 USD
      Unit price /  per 
    • Ultra Sheen Supreme No Lye Regular Relaxer Kit, Value Pack

      Ultra Sheen Supreme No Lye Regular Relaxer Kit, Value Pack

      Ultra Sheen Supreme No Lye Regular Relaxer Kit, Value Pack

      Regular price $10.69 USD
      Regular price Sale price $10.69 USD
      Unit price /  per 
    • Ultra Sheen Supreme Kit Value Pack Super

      Ultra Sheen Supreme Kit Value Pack Super

      Ultra Sheen Supreme Kit Value Pack Super

      Regular price $10.69 USD
      Regular price Sale price $10.69 USD
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    • SheaMoisture African Black Soap Balancing Moisturizer, 2 oz (57 g) SheaMoisture African Black Soap Balancing Moisturizer, 2 oz (57 g)

      SheaMoisture African Black Soap Balancing Moisturizer, 2 oz (57 g)

      SheaMoisture African Black Soap Balancing Moisturizer, 2 oz (57 g)

      Regular price $14.89 USD
      Regular price Sale price $14.89 USD
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    • SheaMoisture African Black Soap Bamboo Charcoal Body Scrub, 6 oz SheaMoisture African Black Soap Bamboo Charcoal Body Scrub, 6 oz

      SheaMoisture African Black Soap Bamboo Charcoal Body Scrub, 6 oz

      SheaMoisture African Black Soap Bamboo Charcoal Body Scrub, 6 oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
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    • SheaMoisture Curl & Style Milk – Coconut & Hibiscus, 8 fl oz SheaMoisture Curl & Style Milk – Coconut & Hibiscus, 8 fl oz

      SheaMoisture Curl & Style Milk – Coconut & Hibiscus, 8 fl oz

      SheaMoisture Curl & Style Milk – Coconut & Hibiscus, 8 fl oz

      Regular price $12.99 USD
      Regular price Sale price $12.99 USD
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    • SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse – 7.5 oz SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse – 7.5 oz

      SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse – 7.5 oz

      SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse – 7.5 oz

      Regular price $11.52 USD
      Regular price Sale price $11.52 USD
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