Skip to content

Your cart is empty

Continue shopping

Have an account?

Log in to check out faster.

Your cart

Loading...

Order special instructions

Estimated total

$0.00 USD

Taxes, discounts and shipping calculated at checkout.

4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

  • Hair
    • Shampoos and Conditioners
      • Shampoos
      • Conditioners
      • Scalp Care
    • Treatments
      • Hair Masks
      • Leave In Conditioners
      • Hair Oils & Serums
      • Hair Color
      • Hair Thinning and Hair Loss
    • Styling
      • Styling sprays
      • Styling Creams
      • Mousse and Foams
      • Gels
      • Pomades
      • Hair Wax
    • Accessories
      • Brushes & Combs
      • Bonnets and Hair Wraps
      • Hair Tubes and Rollers
    • Haircare in Bulk
    • Under $10 Deals
  • Skincare
    • Moisturizers
      • Creams & Moisturizers
      • Oils
      • Body Butters
    • Cleansers
      • Face Wash and Masks
      • Exfoliators
      • Toners
    • Treatments
      • Face wash & Masks
      • Facial Peels
    • Lip Balms and Treatments
    • Skincare in Bulk
  • Men's Care
    • Face
      • Shaving Products
      • Beard Care
      • Shaving Gels and Soaps
      • Men's Treatments
    • Hair
      • Shampoos & Conditioners
      • Pomades
      • Gels
      • Hair Color
    • Men's Bath And Body
    • Men's Accessories
  • Bath & Body
    • Moisturizers
      • Body Butters and Creams
      • Body oils
      • Body and Hand Lotions
    • Cleansers
      • Soaps
      • Body Wash and Scrubs
    • Hair Removal
  • Wellness
    • Eye Care
    • Oral Care
    • Essential Oils
    • Baby & Child Wellness
    • Supplements and Vitamins
  • Haircare Under $10
  • About Us
  • Our Blog The Stoop
Log in
    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
    Log in Cart

    Filter:

    Availability
    0 selected
    Reset
    Availability
    Price
    The highest price is $76.69 Reset
    $
    $
    Brand
    0 selected
    Reset
    Brand
    Suitable for Hair Type
    0 selected
    Reset
    Suitable for Hair Type
    Category
    0 selected
    Reset
    Category
    Remove all

    2775 products

    Filter and sort Filter

    Filter and sort

    Filter

    2775 products

    Availability
    Clear
    Price

    The highest price is $76.69

    $
    $
    Clear
    Brand
    Clear
    Suitable for Hair Type
    Clear
    Category
    Clear
    Remove all
    Remove all

    2775 products

    • Softee Style Gel Super Freeze 32 Oz

      Softee Style Gel Super Freeze 32 Oz

      Softee Style Gel Super Freeze 32 Oz

      Regular price $4.79 USD
      Regular price Sale price $4.79 USD
      Unit price /  per 
    • Softee Signature Edge Control 3.5Oz Softee Signature Edge Control 3.5Oz

      Softee Signature Edge Control 3.5Oz

      Softee Signature Edge Control 3.5Oz

      Regular price $3.29 USD
      Regular price Sale price $3.29 USD
      Unit price /  per 
    • Softee Shea Butter Hair & Scalp Conditioner 3Oz Softee Shea Butter Hair & Scalp Conditioner 3Oz

      Softee Shea Butter Hair & Scalp Conditioner 3Oz

      Softee Shea Butter Hair & Scalp Conditioner 3Oz

      Regular price $1.79 USD
      Regular price Sale price $1.79 USD
      Unit price /  per 
    • Softee Olive Oil Styling Gel Max 8Oz

      Softee Olive Oil Styling Gel Max 8Oz

      Softee Olive Oil Styling Gel Max 8Oz

      Regular price $1.99 USD
      Regular price Sale price $1.99 USD
      Unit price /  per 
    • Softee Olive Oil Hair & Scalp Conditioner 3Oz Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Regular price $1.79 USD
      Regular price Sale price $1.79 USD
      Unit price /  per 
    • Softee Jamaican Black Castor & Flaxseed Oil Styling Gel 8Oz

      Softee Jamaican Black Castor & Flaxseed Oil Styling Gel 8Oz

      Softee Jamaican Black Castor & Flaxseed Oil Styling Gel 8Oz

      Regular price $1.99 USD
      Regular price Sale price $1.99 USD
      Unit price /  per 
    • Softee Indian Hemp Hair & Scalp Treatment 5 Oz

      Softee Indian Hemp Hair & Scalp Treatment 5 Oz

      Softee Indian Hemp Hair & Scalp Treatment 5 Oz

      Regular price $2.39 USD
      Regular price Sale price $2.39 USD
      Unit price /  per 
    • Softee Herbal Gro 3Oz Softee Herbal Gro 3Oz

      Softee Herbal Gro 3Oz

      Softee Herbal Gro 3Oz

      Regular price $1.79 USD
      Regular price Sale price $1.79 USD
      Unit price /  per 
    • Softee Hair Food 5 Oz Softee Hair Food 5 Oz

      Softee Hair Food 5 Oz

      Softee Hair Food 5 Oz

      Regular price $2.39 USD
      Regular price Sale price $2.39 USD
      Unit price /  per 
    • Softee Curl Activator Gel Extra Dry 8 OZ Softee Curl Activator Gel Extra Dry 8 OZ

      Softee Curl Activator Gel Extra Dry 8 OZ

      Softee Curl Activator Gel Extra Dry 8 OZ

      Regular price $5.49 USD
      Regular price Sale price $5.49 USD
      Unit price /  per 
    • Softee Coconut Oil Conditioner 5 Oz Softee Coconut Oil Conditioner 5 Oz

      Softee Coconut Oil Conditioner 5 Oz

      Softee Coconut Oil Conditioner 5 Oz

      Regular price $2.39 USD
      Regular price Sale price $2.39 USD
      Unit price /  per 
    • Softee Caster Oil Hair & Scalp Conditioner 5Oz

      Softee Caster Oil Hair & Scalp Conditioner 5Oz

      Softee Caster Oil Hair & Scalp Conditioner 5Oz

      Regular price $2.39 USD
      Regular price Sale price $2.39 USD
      Unit price /  per 
    • 1
    • …
    • 72
    • 73
    • 74
    • 75
    • 76
    • …
    • 232

    Subscribe To Our Emails

    Join our email list for exclusive offers and the latest news.

    Quick Links

    • Contact Us
    • Refund Policy
    • Privacy Policy
    • Shipping Policy
    • Terms and Conditions
    © 2025, 4th Ave Market Powered by Shopify
    • Choosing a selection results in a full page refresh.
    • Opens in a new window.