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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Botanicals by Soft & Beautiful No-Lye Sensitive Scalp Regular Relaxer

      Botanicals by Soft & Beautiful No-Lye Sensitive Scalp Regular Relaxer

      Botanicals by Soft & Beautiful No-Lye Sensitive Scalp Regular Relaxer

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Jamaican Mango And Lime Protein Conditioner, 16 Ounce

      Jamaican Mango And Lime Protein Conditioner, 16 Ounce

      Jamaican Mango And Lime Protein Conditioner, 16 Ounce

      Regular price $11.49 USD
      Regular price Sale price $11.49 USD
      Unit price /  per 
    • Softee Caster Oil Hair & Scalp Conditioner 5Oz

      Softee Caster Oil Hair & Scalp Conditioner 5Oz

      Softee Caster Oil Hair & Scalp Conditioner 5Oz

      Regular price $2.39 USD
      Regular price Sale price $2.39 USD
      Unit price /  per 
    • Difeel Premium Natural Hair Oil - Brazil Nut Oil 2.5 Oz

      Difeel Premium Natural Hair Oil - Brazil Nut Oil 2.5 Oz

      Difeel Premium Natural Hair Oil - Brazil Nut Oil 2.5 Oz

      Regular price $2.99 USD
      Regular price Sale price $2.99 USD
      Unit price /  per 
    • Creme Of Nature Argan Oil Shine Polisher 4Oz

      Creme Of Nature Argan Oil Shine Polisher 4Oz

      Creme Of Nature Argan Oil Shine Polisher 4Oz

      Regular price $8.69 USD
      Regular price Sale price $8.69 USD
      Unit price /  per 
    • Swisspers Cotton Tubes 80'S

      Swisspers Cotton Tubes 80'S

      Swisspers Cotton Tubes 80'S

      Regular price $2.99 USD
      Regular price Sale price $2.99 USD
      Unit price /  per 
    • Organic Root Stimulator Olive Oil Professional Creme Relaxer Normal 18.75 Oz

      Organic Root Stimulator Olive Oil Professional Creme Relaxer Normal 18.75 Oz

      Organic Root Stimulator Olive Oil Professional Creme Relaxer Normal 18.75 Oz

      Regular price $11.19 USD
      Regular price Sale price $11.19 USD
      Unit price /  per 
    • Okay Henna Color Golden Brown 2 Oz

      Okay Henna Color Golden Brown 2 Oz

      Okay Henna Color Golden Brown 2 Oz

      Regular price $8.99 USD
      Regular price Sale price $8.99 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Alter Ego Color Ego Haircolor 6/44 Dark Blonde Intense Copper

      Regular price $13.56 USD
      Regular price Sale price $13.56 USD
      Unit price /  per 
    • Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz

      Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz

      Palmer's Olive Oil Formula Smoothing Shampoo 13.5 Oz

      Regular price $8.39 USD
      Regular price Sale price $8.39 USD
      Unit price /  per 
    • Okay Coco Hibiscus Shampoo 12Oz

      Okay Coco Hibiscus Shampoo 12Oz

      Okay Coco Hibiscus Shampoo 12Oz

      Regular price $8.99 USD
      Regular price Sale price $8.99 USD
      Unit price /  per 
    • Wella Color Charm 5Rv/507 Permanent Liquid Hair Color Burgundy 1.4 Oz

      Wella Color Charm 5Rv/507 Permanent Liquid Hair Color Burgundy 1.4 Oz

      Wella Color Charm 5Rv/507 Permanent Liquid Hair Color Burgundy 1.4 Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
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