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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Scrub
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Our Blog The Stoop
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    • Wet N Wavy Wet Gel - 12 Oz

      Wet N Wavy Wet Gel - 12 Oz

      Wet N Wavy Wet Gel - 12 Oz

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Wetline Xtreme Professional Extra Hold Wet Line Styling Gel, 15.72 Ounce

      Wetline Xtreme Professional Extra Hold Wet Line Styling Gel, 15.72 Ounce

      Wetline Xtreme Professional Extra Hold Wet Line Styling Gel, 15.72 Ounce

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • Wig It Detangler 4 Oz

      Wig It Detangler 4 Oz

      Wig It Detangler 4 Oz

      Regular price $7.09 USD
      Regular price Sale price $7.09 USD
      Unit price /  per 
    • Wig It Edge Smoother 4 Oz

      Wig It Edge Smoother 4 Oz

      Wig It Edge Smoother 4 Oz

      Regular price $7.99 USD
      Regular price Sale price $7.99 USD
      Unit price /  per 
    • Woltra 100% Cocoa Butter Stik, 1 Oz (12 Pack)

      Woltra 100% Cocoa Butter Stik, 1 Oz (12 Pack)

      Woltra 100% Cocoa Butter Stik, 1 Oz (12 Pack)

      Regular price $47.88 USD
      Regular price Sale price $47.88 USD
      Unit price /  per 
    • Wonder Curl - Curl Control Styling Lotion - 8 Oz

      Wonder Curl - Curl Control Styling Lotion - 8 Oz

      Wonder Curl - Curl Control Styling Lotion - 8 Oz

      Regular price $14.99 USD
      Regular price Sale price $14.99 USD
      Unit price /  per 
    • Wonder Curl Detoxifying Clay Cleanser - 8 Oz

      Wonder Curl Detoxifying Clay Cleanser - 8 Oz

      Wonder Curl Detoxifying Clay Cleanser - 8 Oz

      Regular price $23.99 USD
      Regular price Sale price $23.99 USD
      Unit price /  per 
    • Wonder Curl Get Set Hair Jelly - 8 Oz

      Wonder Curl Get Set Hair Jelly - 8 Oz

      Wonder Curl Get Set Hair Jelly - 8 Oz

      Regular price $15.99 USD
      Regular price Sale price $15.99 USD
      Unit price /  per 
    • Wonder Curl Moisturizing Hair Pudding - 8 Oz

      Wonder Curl Moisturizing Hair Pudding - 8 Oz

      Wonder Curl Moisturizing Hair Pudding - 8 Oz

      Regular price $20.99 USD
      Regular price Sale price $20.99 USD
      Unit price /  per 
    • Wonder Curl Sealing Hair Butter - 8 Oz

      Wonder Curl Sealing Hair Butter - 8 Oz

      Wonder Curl Sealing Hair Butter - 8 Oz

      Regular price $20.99 USD
      Regular price Sale price $20.99 USD
      Unit price /  per 
    • World Of Curls Comb Out Conditioner (Extra) - 8 Oz (3-Pieces)

      World Of Curls Comb Out Conditioner (Extra) - 8 Oz (3-Pieces)

      World Of Curls Comb Out Conditioner (Extra) - 8 Oz (3-Pieces)

      Regular price $14.37 USD
      Regular price Sale price $14.37 USD
      Unit price /  per 
    • World Of Curls Gel Activator - Regular - 6 Oz

      World Of Curls Gel Activator - Regular - 6 Oz

      World Of Curls Gel Activator - Regular - 6 Oz

      Regular price $4.79 USD
      Regular price Sale price $4.79 USD
      Unit price /  per 
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