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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    2775 products

    • Softee Herbal Gro 3Oz Softee Herbal Gro 3Oz

      Softee Herbal Gro 3Oz

      Softee Herbal Gro 3Oz

      Regular price $1.79 USD
      Regular price Sale price $1.79 USD
      Unit price /  per 
    • Softee Indian Hemp Hair & Scalp Treatment 5 Oz

      Softee Indian Hemp Hair & Scalp Treatment 5 Oz

      Softee Indian Hemp Hair & Scalp Treatment 5 Oz

      Regular price $2.39 USD
      Regular price Sale price $2.39 USD
      Unit price /  per 
    • Softee Jamaican Black Castor & Flaxseed Oil Styling Gel 8Oz

      Softee Jamaican Black Castor & Flaxseed Oil Styling Gel 8Oz

      Softee Jamaican Black Castor & Flaxseed Oil Styling Gel 8Oz

      Regular price $1.99 USD
      Regular price Sale price $1.99 USD
      Unit price /  per 
    • Softee Naturals Creme Cleanser 12Oz

      Softee Naturals Creme Cleanser 12Oz

      Softee Naturals Creme Cleanser 12Oz

      Regular price $7.49 USD
      Regular price Sale price $7.49 USD
      Unit price /  per 
    • Softee Naturals Creme Conditioner 12Oz

      Softee Naturals Creme Conditioner 12Oz

      Softee Naturals Creme Conditioner 12Oz

      Regular price $6.69 USD
      Regular price Sale price $6.69 USD
      Unit price /  per 
    • Softee Naturals Shine Pomade 6OZ

      Softee Naturals Shine Pomade 6OZ

      Softee Naturals Shine Pomade 6OZ

      Regular price $8.79 USD
      Regular price Sale price $8.79 USD
      Unit price /  per 
    • Softee Naturals Ten Minute Mask 16 Oz

      Softee Naturals Ten Minute Mask 16 Oz

      Softee Naturals Ten Minute Mask 16 Oz

      Regular price $8.79 USD
      Regular price Sale price $8.79 USD
      Unit price /  per 
    • Softee Olive Oil Hair & Scalp Conditioner 3Oz Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Softee Olive Oil Hair & Scalp Conditioner 3Oz

      Regular price $1.79 USD
      Regular price Sale price $1.79 USD
      Unit price /  per 
    • Softee Olive Oil Styling Gel Max 8Oz

      Softee Olive Oil Styling Gel Max 8Oz

      Softee Olive Oil Styling Gel Max 8Oz

      Regular price $1.99 USD
      Regular price Sale price $1.99 USD
      Unit price /  per 
    • Softee Shea Butter Hair & Scalp Conditioner 3Oz Softee Shea Butter Hair & Scalp Conditioner 3Oz

      Softee Shea Butter Hair & Scalp Conditioner 3Oz

      Softee Shea Butter Hair & Scalp Conditioner 3Oz

      Regular price $1.79 USD
      Regular price Sale price $1.79 USD
      Unit price /  per 
    • Softee Signature Edge Control 3.5Oz Softee Signature Edge Control 3.5Oz

      Softee Signature Edge Control 3.5Oz

      Softee Signature Edge Control 3.5Oz

      Regular price $3.29 USD
      Regular price Sale price $3.29 USD
      Unit price /  per 
    • Softee Style Gel Super Freeze 32 Oz

      Softee Style Gel Super Freeze 32 Oz

      Softee Style Gel Super Freeze 32 Oz

      Regular price $4.79 USD
      Regular price Sale price $4.79 USD
      Unit price /  per 
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