Intense Black 1.0 Permanent Hair Color Strengthens, conditions and adds exotic shine for rich, long-lasting vibrant color double argan oil treatments for ultimate conditioning Deeply hydrating argan oil from Morocco is rich in fatty acids & essential nutrients to nourish, protect against breakage and give exotic shine. Intensive conditioning treatment Ultra nourishing treatment with argan oil deeply conditions softens and seals in moisture. Argan oil treatment locks in luminous, exotic shine for radiant color while smoothing the hair and leaving it silky and soft. Strengthening micro-sphere technology Super strengthening micro-spheres penetrate the hair shaft while coloring to help prevent damage, dryness, and breakage. Your hair will feel stronger, and healthier with exotic shine. Try it, you'll love it! Amazing strengthening color, with exotic shine.