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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    2777 products

    • African Pride Olive Moist Lotion 12Oz African Pride Olive Moist Lotion 12Oz

      African Pride Olive Moist Lotion 12Oz

      African Pride Olive Moist Lotion 12Oz

      Regular price $6.29 USD
      Regular price Sale price $6.29 USD
      Unit price /  per 
    • Okay Black Jamaican Castor Oil Treatment - 8 Oz

      Okay Black Jamaican Castor Oil Treatment - 8 Oz

      Okay Black Jamaican Castor Oil Treatment - 8 Oz

      Regular price $8.49 USD
      Regular price Sale price $8.49 USD
      Unit price /  per 
    • Sulfur 8 Scalp Therapy Medicated Dandruff Control Scalp Butter Cream 3.5 Oz

      Sulfur 8 Scalp Therapy Medicated Dandruff Control Scalp Butter Cream 3.5 Oz

      Sulfur 8 Scalp Therapy Medicated Dandruff Control Scalp Butter Cream 3.5 Oz

      Regular price $12.89 USD
      Regular price Sale price $12.89 USD
      Unit price /  per 
    • Sulfur8 Loc Twist And Braid Gel - 6 Oz

      Sulfur8 Loc Twist And Braid Gel - 6 Oz

      Sulfur8 Loc Twist And Braid Gel - 6 Oz

      Regular price $4.59 USD
      Regular price Sale price $4.59 USD
      Unit price /  per 
    • Pantene Gold Series Thermal Heat Protector 6.4 Oz

      Pantene Gold Series Thermal Heat Protector 6.4 Oz

      Pantene Gold Series Thermal Heat Protector 6.4 Oz

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Keracare Curlessence Moisturizing Healthy Edges 2.3 Oz

      Keracare Curlessence Moisturizing Healthy Edges 2.3 Oz

      Keracare Curlessence Moisturizing Healthy Edges 2.3 Oz

      Regular price $5.59 USD
      Regular price Sale price $5.59 USD
      Unit price /  per 
    • Titan Two Way Wooden Wave Brush

      Titan Two Way Wooden Wave Brush

      Titan Two Way Wooden Wave Brush

      Regular price $2.79 USD
      Regular price Sale price $2.79 USD
      Unit price /  per 
    • Fantasia Hair Polisher Olive Spritz, 2.0 Ounce

      Fantasia Hair Polisher Olive Spritz, 2.0 Ounce

      Fantasia Hair Polisher Olive Spritz, 2.0 Ounce

      Regular price $2.29 USD
      Regular price Sale price $2.29 USD
      Unit price /  per 
    • Long Aid Curl Activator Gel, Extra Dry, 10.5 Ounce

      Long Aid Curl Activator Gel, Extra Dry, 10.5 Ounce

      Long Aid Curl Activator Gel, Extra Dry, 10.5 Ounce

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Every Strand Keratin With Aloe Vera + Vitamin E Hair Polisher - 2 Oz

      Every Strand Keratin With Aloe Vera + Vitamin E Hair Polisher - 2 Oz

      Every Strand Keratin With Aloe Vera + Vitamin E Hair Polisher - 2 Oz

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • De La Cruz Arnica Salve 2 OZ

      De La Cruz Arnica Salve 2 OZ

      De La Cruz Arnica Salve 2 OZ

      Regular price $4.89 USD
      Regular price Sale price $4.89 USD
      Unit price /  per 
    • De La Cruz Pure Orange Essential Oil, 2 FL OZ

      De La Cruz Pure Orange Essential Oil, 2 FL OZ

      De La Cruz Pure Orange Essential Oil, 2 FL OZ

      Regular price $7.99 USD
      Regular price Sale price $7.99 USD
      Unit price /  per 
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