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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Naked Satin Silkening Glaze - 4 Oz

      Naked Satin Silkening Glaze - 4 Oz

      Naked Satin Silkening Glaze - 4 Oz

      Regular price $22.79 USD
      Regular price Sale price $22.79 USD
      Unit price /  per 
    • Wella Color Charm 1290 Ultra Light Blonde Liquid Permanent Hair Color - 1.4 Fl Oz

      Wella Color Charm 1290 Ultra Light Blonde Liquid Permanent Hair Color - 1.4 Fl Oz

      Wella Color Charm 1290 Ultra Light Blonde Liquid Permanent Hair Color - 1.4 Fl Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Bigen Semi Permanent Hair Color Ruby Red 3.0 Oz

      Bigen Semi Permanent Hair Color Ruby Red 3.0 Oz

      Bigen Semi Permanent Hair Color Ruby Red 3.0 Oz

      Regular price $6.29 USD
      Regular price Sale price $6.29 USD
      Unit price /  per 
    • One'n Only Argan Oil Skin Serum 1 Oz

      One'n Only Argan Oil Skin Serum 1 Oz

      One'n Only Argan Oil Skin Serum 1 Oz

      Regular price $13.99 USD
      Regular price Sale price $13.99 USD
      Unit price /  per 
    • Curly Q Moist Curls Detangler 8 Oz

      Curly Q Moist Curls Detangler 8 Oz

      Curly Q Moist Curls Detangler 8 Oz

      Regular price $15.19 USD
      Regular price Sale price $15.19 USD
      Unit price /  per 
    • Splat Hair Color Singles Sweet Ruby (12 Pack)

      Splat Hair Color Singles Sweet Ruby (12 Pack)

      Splat Hair Color Singles Sweet Ruby (12 Pack)

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • Super Star Cream Developer 20V 8 Oz

      Super Star Cream Developer 20V 8 Oz

      Super Star Cream Developer 20V 8 Oz

      Regular price $2.49 USD
      Regular price Sale price $2.49 USD
      Unit price /  per 
    • Wella Color Charm 462 Permanent Liquid Haircolor Smoky Ash Blonde 1.4 Oz

      Wella Color Charm 462 Permanent Liquid Haircolor Smoky Ash Blonde 1.4 Oz

      Wella Color Charm 462 Permanent Liquid Haircolor Smoky Ash Blonde 1.4 Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Wella Color Charm 1120 Liquid Permanent Hair Color Nordic Blonde - 1.4 Oz

      Wella Color Charm 1120 Liquid Permanent Hair Color Nordic Blonde - 1.4 Oz

      Wella Color Charm 1120 Liquid Permanent Hair Color Nordic Blonde - 1.4 Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Splat Hair Color Individual Packs Orange Fireballs (12 Pack)

      Splat Hair Color Individual Packs Orange Fireballs (12 Pack)

      Splat Hair Color Individual Packs Orange Fireballs (12 Pack)

      Regular price $3.99 USD
      Regular price Sale price $3.99 USD
      Unit price /  per 
    • Bigen Powder Bleach Dust Fr 1 Oz

      Bigen Powder Bleach Dust Fr 1 Oz

      Bigen Powder Bleach Dust Fr 1 Oz

      Regular price $25.99 USD
      Regular price Sale price $25.99 USD
      Unit price /  per 
    • Loreal Quick Blue Powder Bleach Packet Dl 12

      Loreal Quick Blue Powder Bleach Packet Dl 12

      Loreal Quick Blue Powder Bleach Packet Dl 12

      Regular price $41.88 USD
      Regular price Sale price $41.88 USD
      Unit price /  per 
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