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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Supernail Cuticle Softener 8 Oz

      Supernail Cuticle Softener 8 Oz

      Supernail Cuticle Softener 8 Oz

      Regular price $2.99 USD
      Regular price Sale price $2.99 USD
      Unit price /  per 
    • Wella Color Charm 6W Praline Liquid Creme Haircolor - 1.4 Fl Oz

      Wella Color Charm 6W Praline Liquid Creme Haircolor - 1.4 Fl Oz

      Wella Color Charm 6W Praline Liquid Creme Haircolor - 1.4 Fl Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Wella Color Charm 246 Permanent Liquid Hair Color, Light Ash Brown 1.4Oz

      Wella Color Charm 246 Permanent Liquid Hair Color, Light Ash Brown 1.4Oz

      Wella Color Charm 246 Permanent Liquid Hair Color, Light Ash Brown 1.4Oz

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Loreal Excellence Hicolor Red Hot 1.74 Oz

      Loreal Excellence Hicolor Red Hot 1.74 Oz

      Loreal Excellence Hicolor Red Hot 1.74 Oz

      Regular price $6.79 USD
      Regular price Sale price $6.79 USD
      Unit price /  per 
    • Wella Color Charm 9G Pure Golden Blonde Liquid Haircolor - 1.4 Fl Oz (3-Pieces)

      Wella Color Charm 9G Pure Golden Blonde Liquid Haircolor - 1.4 Fl Oz (3-Pieces)

      Wella Color Charm 9G Pure Golden Blonde Liquid Haircolor - 1.4 Fl Oz (3-Pieces)

      Regular price $19.17 USD
      Regular price Sale price $19.17 USD
      Unit price /  per 
    • Capsicum Plaster 1-Pk

      Capsicum Plaster 1-Pk

      Capsicum Plaster 1-Pk

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Loreal Excellence Hicolor Black Onyx 1.74 Oz Loreal Excellence Hicolor Black Onyx 1.74 Oz

      Loreal Excellence Hicolor Black Onyx 1.74 Oz

      Loreal Excellence Hicolor Black Onyx 1.74 Oz

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Obia Naturals Kokum Moisturizing Lotion, 8 Oz Obia Naturals Kokum Moisturizing Lotion, 8 Oz

      Obia Naturals Kokum Moisturizing Lotion, 8 Oz

      Obia Naturals Kokum Moisturizing Lotion, 8 Oz

      Regular price $12.99 USD
      Regular price Sale price $12.99 USD
      Unit price /  per 
    • Clubman Head Shave Gel, 6 Oz

      Clubman Head Shave Gel, 6 Oz

      Clubman Head Shave Gel, 6 Oz

      Regular price $6.19 USD
      Regular price Sale price $6.19 USD
      Unit price /  per 
    • Gigi Sure Clean All Purpose Surface Cleanser, 16 Oz

      Gigi Sure Clean All Purpose Surface Cleanser, 16 Oz

      Gigi Sure Clean All Purpose Surface Cleanser, 16 Oz

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Colora Henna Creme Burgundy, 2 Oz

      Colora Henna Creme Burgundy, 2 Oz

      Colora Henna Creme Burgundy, 2 Oz

      Regular price $8.49 USD
      Regular price Sale price $8.49 USD
      Unit price /  per 
    • Super Star Cream Developer 20V 4 Oz

      Super Star Cream Developer 20V 4 Oz

      Super Star Cream Developer 20V 4 Oz

      Regular price $1.89 USD
      Regular price Sale price $1.89 USD
      Unit price /  per 
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