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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    2773 products

    • Weave Aide Edge Pomade, Brown 2 Oz

      Weave Aide Edge Pomade, Brown 2 Oz

      Weave Aide Edge Pomade, Brown 2 Oz

      Regular price $7.29 USD
      Regular price Sale price $7.29 USD
      Unit price /  per 
    • Mane N Tail Gentle Clarifying Shampoo 12 OZ

      Mane N Tail Gentle Clarifying Shampoo 12 OZ

      Mane N Tail Gentle Clarifying Shampoo 12 OZ

      Regular price $6.39 USD
      Regular price Sale price $6.39 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (CHESTNUT 5-1)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (CHESTNUT 5-1)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (CHESTNUT 5-1)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Nutrine Garlic Cream Conditioner Jar 16 Oz

      Nutrine Garlic Cream Conditioner Jar 16 Oz

      Nutrine Garlic Cream Conditioner Jar 16 Oz

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • As I Am Cocoa Shea Whip 8Oz

      As I Am Cocoa Shea Whip 8Oz

      As I Am Cocoa Shea Whip 8Oz

      Regular price $14.00 USD
      Regular price Sale price $14.00 USD
      Unit price /  per 
    • Okay Nourishing Antioxidant Rich Green Tea Scalp Stimulating Hair Masque (12 Pack)

      Okay Nourishing Antioxidant Rich Green Tea Scalp Stimulating Hair Masque (12 Pack)

      Okay Nourishing Antioxidant Rich Green Tea Scalp Stimulating Hair Masque (12 Pack)

      Regular price $2.49 USD
      Regular price Sale price $2.49 USD
      Unit price /  per 
    • Okay Almond Dry Hair & Scalp Care Leave In Deep Conditioner (12 Pack)

      Okay Almond Dry Hair & Scalp Care Leave In Deep Conditioner (12 Pack)

      Okay Almond Dry Hair & Scalp Care Leave In Deep Conditioner (12 Pack)

      Regular price $31.08 USD
      Regular price Sale price $31.08 USD
      Unit price /  per 
    • Manic Panic Dye Hard Styling Gel - Electric Lizard 1.66 oz

      Manic Panic Dye Hard Styling Gel - Electric Lizard 1.66 oz

      Manic Panic Dye Hard Styling Gel - Electric Lizard 1.66 oz

      Regular price $9.99 USD
      Regular price Sale price $9.99 USD
      Unit price /  per 
    • Pacinos Matte, 4 Ounce

      Pacinos Matte, 4 Ounce

      Pacinos Matte, 4 Ounce

      Regular price $15.99 USD
      Regular price Sale price $15.99 USD
      Unit price /  per 
    • Isoplus Oil Sheen Regular 11 Oz

      Isoplus Oil Sheen Regular 11 Oz

      Isoplus Oil Sheen Regular 11 Oz

      Regular price $7.29 USD
      Regular price Sale price $7.29 USD
      Unit price /  per 
    • Donna Collection Kids Shower Cap

      Donna Collection Kids Shower Cap

      Donna Collection Kids Shower Cap

      Regular price $2.99 USD
      Regular price Sale price $2.99 USD
      Unit price /  per 
    • Wet N Wavy De-Hydrated Moisturer 10.1 Oz

      Wet N Wavy De-Hydrated Moisturer 10.1 Oz

      Wet N Wavy De-Hydrated Moisturer 10.1 Oz

      Regular price $8.99 USD
      Regular price Sale price $8.99 USD
      Unit price /  per 
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