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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Loreal Excellence Creme Permanent Hair Color 5 Medium Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 5 Medium Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 5 Medium Brown 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
    • Ultimate Originals Moisturizing Body Gloss - 12 Oz

      Ultimate Originals Moisturizing Body Gloss - 12 Oz

      Ultimate Originals Moisturizing Body Gloss - 12 Oz

      Regular price $7.39 USD
      Regular price Sale price $7.39 USD
      Unit price /  per 
    • Mane N Tail Braid Sheen Spray 12OZ

      Mane N Tail Braid Sheen Spray 12OZ

      Mane N Tail Braid Sheen Spray 12OZ

      Regular price $7.99 USD
      Regular price Sale price $7.99 USD
      Unit price /  per 
    • Cantu Care For Kids Curl Refresher, 8 oz Cantu Care For Kids Curl Refresher, 8 oz

      Cantu Care For Kids Curl Refresher, 8 oz

      Cantu Care For Kids Curl Refresher, 8 oz

      Regular price $6.49 USD
      Regular price Sale price $6.49 USD
      Unit price /  per 
    • ORS Olive Oil Exotic Scalp Oil 4.3 Oz

      ORS Olive Oil Exotic Scalp Oil 4.3 Oz

      ORS Olive Oil Exotic Scalp Oil 4.3 Oz

      Regular price $7.79 USD
      Regular price Sale price $7.79 USD
      Unit price /  per 
    • Hask Biotin Boost Thickening Shampoo 12 Oz

      Hask Biotin Boost Thickening Shampoo 12 Oz

      Hask Biotin Boost Thickening Shampoo 12 Oz

      Regular price $8.09 USD
      Regular price Sale price $8.09 USD
      Unit price /  per 
    • Cantu Avocado Hydrating Curl Activator Cream with Pure Shea Butter, 12 oz

      Cantu Avocado Hydrating Curl Activator Cream with Pure Shea Butter, 12 oz

      Cantu Avocado Hydrating Curl Activator Cream with Pure Shea Butter, 12 oz

      Regular price $6.49 USD
      Regular price Sale price $6.49 USD
      Unit price /  per 
    • Ecoco Style Gel Olive 5 Lb

      Ecoco Style Gel Olive 5 Lb

      Ecoco Style Gel Olive 5 Lb

      Regular price $18.99 USD
      Regular price Sale price $18.99 USD
      Unit price /  per 
    • SheaMoisture Coconut & Hibiscus Hold & Shine Moisture Mist – 8 oz SheaMoisture Coconut & Hibiscus Hold & Shine Moisture Mist – 8 oz

      SheaMoisture Coconut & Hibiscus Hold & Shine Moisture Mist – 8 oz

      SheaMoisture Coconut & Hibiscus Hold & Shine Moisture Mist – 8 oz

      Regular price $12.29 USD
      Regular price Sale price $12.29 USD
      Unit price /  per 
    • Jamaican Mango No More Itch Gro Spray, Maximum, 16 Ounce

      Jamaican Mango No More Itch Gro Spray, Maximum, 16 Ounce

      Jamaican Mango No More Itch Gro Spray, Maximum, 16 Ounce

      Regular price $11.49 USD
      Regular price Sale price $11.49 USD
      Unit price /  per 
    • Dax Kocatah 7.5 Oz

      Dax Kocatah 7.5 Oz

      Dax Kocatah 7.5 Oz

      Regular price $4.59 USD
      Regular price Sale price $4.59 USD
      Unit price /  per 
    • Cococare Coco Oil Body Spray 6 Oz

      Cococare Coco Oil Body Spray 6 Oz

      Cococare Coco Oil Body Spray 6 Oz

      Regular price $8.49 USD
      Regular price Sale price $8.49 USD
      Unit price /  per 
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