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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    2775 products

    • Fantasia Liquid Mousse Super Spritz 2 Oz.

      Fantasia Liquid Mousse Super Spritz 2 Oz.

      Fantasia Liquid Mousse Super Spritz 2 Oz.

      Regular price $2.29 USD
      Regular price Sale price $2.29 USD
      Unit price /  per 
    • Fantasia Pure Tea Gro Hair Treatment, 5 Ounce

      Fantasia Pure Tea Gro Hair Treatment, 5 Ounce

      Fantasia Pure Tea Gro Hair Treatment, 5 Ounce

      Regular price $7.89 USD
      Regular price Sale price $7.89 USD
      Unit price /  per 
    • Fantasia Hair Polisher Daily Hair Treatment Regular Bonus 6 Oz

      Fantasia Hair Polisher Daily Hair Treatment Regular Bonus 6 Oz

      Fantasia Hair Polisher Daily Hair Treatment Regular Bonus 6 Oz

      Regular price $13.49 USD
      Regular price Sale price $13.49 USD
      Unit price /  per 
    • Fantasia Ic Carrot Growth Serum Bonus - 6Z

      Fantasia Ic Carrot Growth Serum Bonus - 6Z

      Fantasia Ic Carrot Growth Serum Bonus - 6Z

      Regular price $13.49 USD
      Regular price Sale price $13.49 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 3/0 Dark Chesnut

      Alter Ego Color Ego Haircolor 3/0 Dark Chesnut

      Alter Ego Color Ego Haircolor 3/0 Dark Chesnut

      Regular price $13.95 USD
      Regular price Sale price $13.95 USD
      Unit price /  per 
    • Alter Ego Color Ego Haircolor 12/1 S. Blonde Extra Ash

      Alter Ego Color Ego Haircolor 12/1 S. Blonde Extra Ash

      Alter Ego Color Ego Haircolor 12/1 S. Blonde Extra Ash

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (7-13 Dorato)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (8-4 Copper)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (B Coppper Red)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Alter Ego Color- Permanent Dark Blonde Copper Red (6/46)

      Regular price $10.99 USD
      Regular price Sale price $10.99 USD
      Unit price /  per 
    • Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Alter Ego EGO COLOR Semipermanent Haircolor 3.38oz (Blonde)

      Regular price $13.56 USD
      Regular price Sale price $13.56 USD
      Unit price /  per 
    • Naked Quench Pure Moisture 8 Oz

      Naked Quench Pure Moisture 8 Oz

      Naked Quench Pure Moisture 8 Oz

      Regular price $11.99 USD
      Regular price Sale price $11.99 USD
      Unit price /  per 
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