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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    2773 products

    • Profective Mega Growth Break Free Daily Leave-In Strengthener 15 Oz

      Profective Mega Growth Break Free Daily Leave-In Strengthener 15 Oz

      Profective Mega Growth Break Free Daily Leave-In Strengthener 15 Oz

      Regular price $8.99 USD
      Regular price Sale price $8.99 USD
      Unit price /  per 
    • African Pride Dream Kids Smooth Edges 6Oz

      African Pride Dream Kids Smooth Edges 6Oz

      African Pride Dream Kids Smooth Edges 6Oz

      Regular price $4.29 USD
      Regular price Sale price $4.29 USD
      Unit price /  per 
    • SheaMoisture Beard Wash with Maracuja Oil & Shea Butter, 6 oz

      SheaMoisture Beard Wash with Maracuja Oil & Shea Butter, 6 oz

      SheaMoisture Beard Wash with Maracuja Oil & Shea Butter, 6 oz

      Regular price $11.69 USD
      Regular price Sale price $11.69 USD
      Unit price /  per 
    • World Of Curls Gel Activator - Regular - 6 Oz

      World Of Curls Gel Activator - Regular - 6 Oz

      World Of Curls Gel Activator - Regular - 6 Oz

      Regular price $4.79 USD
      Regular price Sale price $4.79 USD
      Unit price /  per 
    • World Of Curls Comb Out Conditioner (Extra) - 8 Oz (3-Pieces) World Of Curls Comb Out Conditioner (Extra) - 8 Oz (3-Pieces)

      World Of Curls Comb Out Conditioner (Extra) - 8 Oz (3-Pieces)

      World Of Curls Comb Out Conditioner (Extra) - 8 Oz (3-Pieces)

      Regular price $12.15 USD
      Regular price Sale price $12.15 USD
      Unit price /  per 
    • SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Protein Power Treatment, 8 oz SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Protein Power Treatment, 8 oz

      SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Protein Power Treatment, 8 oz

      SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Protein Power Treatment, 8 oz

      Regular price $12.49 USD
      Regular price Sale price $12.49 USD
      Unit price /  per 
    • SheaMoisture Coconut & Hibiscus Curl & Shine Conditioner – 19.5 oz SheaMoisture Coconut & Hibiscus Curl & Shine Conditioner – 19.5 oz

      SheaMoisture Coconut & Hibiscus Curl & Shine Conditioner – 19.5 oz

      SheaMoisture Coconut & Hibiscus Curl & Shine Conditioner – 19.5 oz

      Regular price $12.99 USD
      Regular price Sale price $12.99 USD
      Unit price /  per 
    • SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo – 19.5 oz SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo – 19.5 oz

      SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo – 19.5 oz

      SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo – 19.5 oz

      Regular price $13.79 USD
      Regular price Sale price $13.79 USD
      Unit price /  per 
    • Jerome Russell Punky Colour Semi-Permanent Conditioning Hair Color, Plum 3.5 Oz

      Jerome Russell Punky Colour Semi-Permanent Conditioning Hair Color, Plum 3.5 Oz

      Jerome Russell Punky Colour Semi-Permanent Conditioning Hair Color, Plum 3.5 Oz

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Jerome Russell Punky Color Pastel Fx Shade Adjustor, 3.5 Ounce

      Jerome Russell Punky Color Pastel Fx Shade Adjustor, 3.5 Ounce

      Jerome Russell Punky Color Pastel Fx Shade Adjustor, 3.5 Ounce

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Punky Colour Mood Switch Heat Activated Temparary Hair Color - Blue To Teal - 2 Oz

      Punky Colour Mood Switch Heat Activated Temparary Hair Color - Blue To Teal - 2 Oz

      Punky Colour Mood Switch Heat Activated Temparary Hair Color - Blue To Teal - 2 Oz

      Regular price $13.49 USD
      Regular price Sale price $13.49 USD
      Unit price /  per 
    • Punky Colour Mood Switch Heat Activated Temparary Hair Color - Black To Pink - 2 Oz

      Punky Colour Mood Switch Heat Activated Temparary Hair Color - Black To Pink - 2 Oz

      Punky Colour Mood Switch Heat Activated Temparary Hair Color - Black To Pink - 2 Oz

      Regular price $13.49 USD
      Regular price Sale price $13.49 USD
      Unit price /  per 
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