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4th Ave Market | The largest Black Owned online Hair and Beauty Retailer in the US. | Learn Our Story

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    4th Ave Market
    • Hair
      • Shampoos and Conditioners
        • Shampoos
        • Conditioners
        • Scalp Care
      • Treatments
        • Hair Masks
        • Leave In Conditioners
        • Hair Oils & Serums
        • Hair Color
        • Hair Thinning and Hair Loss
      • Styling
        • Styling sprays
        • Styling Creams
        • Mousse and Foams
        • Gels
        • Pomades
        • Hair Wax
      • Accessories
        • Brushes & Combs
        • Bonnets and Hair Wraps
        • Hair Tubes and Rollers
      • Haircare in Bulk
      • Under $10 Deals
    • Skincare
      • Moisturizers
        • Creams & Moisturizers
        • Oils
        • Body Butters
      • Cleansers
        • Face Wash and Masks
        • Exfoliators
        • Toners
      • Treatments
        • Face wash & Masks
        • Facial Peels
      • Lip Balms and Treatments
      • Skincare in Bulk
    • Men's Care
      • Face
        • Shaving Products
        • Beard Care
        • Shaving Gels and Soaps
        • Men's Treatments
      • Hair
        • Shampoos & Conditioners
        • Pomades
        • Gels
        • Hair Color
      • Men's Bath And Body
      • Men's Accessories
    • Bath & Body
      • Moisturizers
        • Body Butters and Creams
        • Body oils
        • Body and Hand Lotions
      • Cleansers
        • Soaps
        • Body Wash and Scrubs
      • Hair Removal
    • Wellness
      • Eye Care
      • Oral Care
      • Essential Oils
      • Baby & Child Wellness
      • Supplements and Vitamins
    • Haircare Under $10
    • About Us
    • Our Blog The Stoop
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    • Long Aid Curl Activator Gel, Extra Dry, 10.5 Ounce

      Long Aid Curl Activator Gel, Extra Dry, 10.5 Ounce

      Long Aid Curl Activator Gel, Extra Dry, 10.5 Ounce

      Regular price $6.99 USD
      Regular price Sale price $6.99 USD
      Unit price /  per 
    • Loreal Creme Developer 20V 16 Oz

      Loreal Creme Developer 20V 16 Oz

      Loreal Creme Developer 20V 16 Oz

      Regular price $4.49 USD
      Regular price Sale price $4.49 USD
      Unit price /  per 
    • Loreal Creme Developer 30V 8 Oz

      Loreal Creme Developer 30V 8 Oz

      Loreal Creme Developer 30V 8 Oz

      Regular price $3.49 USD
      Regular price Sale price $3.49 USD
      Unit price /  per 
    • Loreal Creme Developer 40V 8 Oz

      Loreal Creme Developer 40V 8 Oz

      Loreal Creme Developer 40V 8 Oz

      Regular price $3.49 USD
      Regular price Sale price $3.49 USD
      Unit price /  per 
    • Loreal Effasol Color Remover (12 Pack)

      Loreal Effasol Color Remover (12 Pack)

      Loreal Effasol Color Remover (12 Pack)

      Regular price $6.29 USD
      Regular price Sale price $6.29 USD
      Unit price /  per 
    • Loreal Excellence Creme Permanent Hair Color 4 Dark Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 4 Dark Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 4 Dark Brown 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
    • Loreal Excellence Creme Permanent Hair Color 4.4 Dark Coppery Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 4.4 Dark Coppery Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 4.4 Dark Coppery Brown 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
    • Loreal Excellence Creme Permanent Hair Color 5 Medium Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 5 Medium Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 5 Medium Brown 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
    • Loreal Excellence Creme Permanent Hair Color 5X Medium Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 5X Medium Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 5X Medium Brown 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
    • Loreal Excellence Creme Permanent Hair Color 6 Light Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 6 Light Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 6 Light Brown 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
    • Loreal Excellence Creme Permanent Hair Color 6.1 Light Ash Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 6.1 Light Ash Brown 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 6.1 Light Ash Brown 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
    • Loreal Excellence Creme Permanent Hair Color 7.43 Dark Copper 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 7.43 Dark Copper 1.74 Oz

      Loreal Excellence Creme Permanent Hair Color 7.43 Dark Copper 1.74 Oz

      Regular price $6.59 USD
      Regular price Sale price $6.59 USD
      Unit price /  per 
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