THE CONTINUED LEGACY OF TULSA'S BLACK WALL STREET…
THE CONTINUED LEGACY OF TULSA…
The grim centennial of the Tulsa Riot...A thriving Black neighborhood burned to the ground, also known as Black Wall Street. While 100-years later, to many, the sky above Tulsa, Oklahoma is still as thick and smoke-filled as it was on May 31st & June 1st, 1921.
Tulsa represented the success of Black commerce, it was built for Black people, by Black people. Black-owned banks, schools, newspapers and a myriad of other Black-owned businesses, the Greenwood district acknowledged the achievements of Black entrepreneurs and visionaries who created thriving spaces of opportunity and a potential sanctuary after the Civil War.
While this economic atrocity disrupted Black wealth and interrupted the many possibilities to come for Black businesses, there has been a renewed emphasis on recirculating the Black dollar in communities of color from many Black brands; 4th Ave Market is a prime example.
4th Ave Market is the largest Black-owned online retail platform for professional beauty and personal care products in the US. 4th Ave Market’s mission is to Reinvent Retail for People of Color, through the creation of a retail ecosystem that reinvests value back into the community that supports it. Today, Black Americans generate 85% of the sales of Ethnic and Multicultural Haircare products, yet we own 7% of the stores. Traditional retailers consistently fail to meet the needs of the Black community despite over $1.4 Trillion in spending power. 4th Ave Market wants to restore a greater balance of ownership in industries where the BIPOC community represents a greater portion of the sales.
While Greenwood was truly a one of a kind space for people of color, 4th Ave Market has created a similar effort to drive greater ownership, accountability and community benefit in the industry.
Join the 4th Ave Market Crowdfunding campaign and Invest today to have an equitable part in the largest Black-owned retailer. The opportunity for people of color to have community ownership is minimal. Black-owned businesses not only drive dollars into communities of color but we also change the narrative about how we own our power. Black Wall Street may no longer exist, but we’re here to do the work to keep it alive, all while raising Black capital.