The Ashy Elbow Emergency – A Childhood Trauma (And How We Can End It)

Listen, we’ve all been there. You’re walking out the door, feeling fresh, looking cute—then you step into the sunlight and… BOOM—ashy knees and elbows, EXPOSED. 😱

You know that moment of pure panic when you try to rub it away with spit, hoping for some miracle solution? (Yeah, we’ve all done it. Don’t judge!) But let’s face it—spit doesn’t work like lotion. 😭 It's like the universe conspires to remind you that you forgot the one thing you need for a smooth, hydrated glow.

And if you’re a seasoned Black person, you know the drill. You always have a mini bottle of lotion somewhere—your bag, your car, even your pocket—because, let’s be real: getting caught ashy is a real fear. A fear we’ve all carried with us from childhood, and one we’ve learned to handle in style.

But here’s the thing that hits differently: If it’s tough to find the right products for ourselves, it’s even harder for our little ones. 😔

The struggle is real. Walk into any major store, and you’ll likely find rows of products that cater to every skin type—except ours. It’s like we’re invisible, and the struggle to find lotions, oils, and creams that actually work for Black skin feels endless. But that’s not even the worst part.

The worst part? Knowing that our kids might have to face that same lonely, empty rack we’ve all been forced to confront. That sad little section of products that don’t reflect us—products that aren't made with the care, love, and understanding our skin deserves. It’s heartbreaking, and it’s real.

I don’t want my kids to experience that fear. I don’t want them to feel invisible or overlooked, standing there hoping for a lotion that actually works. That’s why it’s so important to find brands that not only get it, but make products with our entire family in mind.

That’s where 4th Avenue Market comes in. We know the struggle, and we’ve got you covered. We’ve carefully curated a range of products that are not only perfect for us adults but also safe, effective, and made with love for our little ones. No more navigating those empty aisles hoping to find something that doesn’t make your child’s skin feel worse.

Because here’s the thing: Our kids deserve better.

They deserve products that nourish and protect their delicate skin without the fear of being ignored. They deserve lotions and oils that make them feel loved, cared for, and seen. And as parents, we deserve to have a place where we can easily find those products—without compromise.

At 4th Avenue Market, we believe that everyone—adults and kids alike—deserves to feel seen, cared for, and pampered. Our products are designed for Black skin, for Black families, and for the everyday rituals that keep us glowing from head to toe.

So next time you feel that panic rise—whether it’s your elbows, your knees, or your kid’s dry spots—remember, you don’t have to face it alone. We’ve got products that work, products that care, and products that are made just for you and your little ones. No more ashy emergencies. No more empty racks. Just skin that’s smooth, hydrated, and full of love.

And isn’t that what we all deserve?

✨ At 4th Avenue Market, we’ve got you—and your kids—covered. ✨