The Stoop

How to treat Chemically Damaged Hair

How to treat Chemically Damaged Hair

Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...

How to treat Chemically Damaged Hair

Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...

The Hustle Culture of Black Excellence: Resilience, Creativity, and Empowerment

The Hustle Culture of Black Excellence: Resilie...

"Baby, we don’t just work hard—we outwork, outshine, and outlast." From the corner hustles to corporate boardrooms, from beauty salons to billion-dollar startups, Black people have been making something out...

The Hustle Culture of Black Excellence: Resilie...

"Baby, we don’t just work hard—we outwork, outshine, and outlast." From the corner hustles to corporate boardrooms, from beauty salons to billion-dollar startups, Black people have been making something out...

How to Protect Your Curls Overnight for Frizz-Free, Healthy Hair

How to Protect Your Curls Overnight for Frizz-F...

Tired of wash day feeling like a struggle? It doesn’t have to be! With the right routine, wash day can be a relaxing and rewarding experience that leaves your curls...

How to Protect Your Curls Overnight for Frizz-F...

Tired of wash day feeling like a struggle? It doesn’t have to be! With the right routine, wash day can be a relaxing and rewarding experience that leaves your curls...

black wealth dollars

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

Hand sliding along a hair strand to check hair porosity using the slip-and-slide test, assessing texture and cuticle smoothness.

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

From Harvard to Natural Haircare: The Inspiring Journey of Chris-Tia Donaldson and TGIN

From Harvard to Natural Haircare: The Inspiring...

This Women’s History Month, we honor Chris-Tia Donaldson, the visionary founder of @tginatural, whose journey in the natural haircare industry continues to empower individuals to embrace their textured hair with...

From Harvard to Natural Haircare: The Inspiring...

This Women’s History Month, we honor Chris-Tia Donaldson, the visionary founder of @tginatural, whose journey in the natural haircare industry continues to empower individuals to embrace their textured hair with...