The Stoop

How to treat Chemically Damaged Hair

How to treat Chemically Damaged Hair

Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...

How to treat Chemically Damaged Hair

Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...

From the Lonely Rack to Ownership: Taking Up Space in the Market

From the Lonely Rack to Ownership: Taking Up Sp...

Support Black-owned brands and help them thrive by shopping at 4th Ave Market! Small Black-owned businesses face many challenges when trying to break into the market, often struggling to gain...

From the Lonely Rack to Ownership: Taking Up Sp...

Support Black-owned brands and help them thrive by shopping at 4th Ave Market! Small Black-owned businesses face many challenges when trying to break into the market, often struggling to gain...

How to Protect Your Curls Overnight for Frizz-Free, Healthy Hair

How to Protect Your Curls Overnight for Frizz-F...

Tired of wash day feeling like a struggle? It doesn’t have to be! With the right routine, wash day can be a relaxing and rewarding experience that leaves your curls...

How to Protect Your Curls Overnight for Frizz-F...

Tired of wash day feeling like a struggle? It doesn’t have to be! With the right routine, wash day can be a relaxing and rewarding experience that leaves your curls...

black wealth dollars

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

Hand sliding along a hair strand to check hair porosity using the slip-and-slide test, assessing texture and cuticle smoothness.

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

How to Create the Ultimate At-Home Spa Day for Relaxation & Self-Care

How to Create the Ultimate At-Home Spa Day for ...

Transform your weekend with the ultimate at-home spa day! Relax, recharge, and indulge in self-care with nourishing beauty rituals designed for all hair textures and skin types. From hydrating face...

How to Create the Ultimate At-Home Spa Day for ...

Transform your weekend with the ultimate at-home spa day! Relax, recharge, and indulge in self-care with nourishing beauty rituals designed for all hair textures and skin types. From hydrating face...