The Stoop

How to Keep Your Hair Hydrated and Glowing All Year Round

How to Keep Your Hair Hydrated and Glowing All ...

Is your skin feeling dull, dry, or just not giving what it’s supposed to? 💧 Say less—we’ve got the glow-up guide you need. From nourishing herbal oils to rich argan...

How to Keep Your Hair Hydrated and Glowing All ...

Is your skin feeling dull, dry, or just not giving what it’s supposed to? 💧 Say less—we’ve got the glow-up guide you need. From nourishing herbal oils to rich argan...

black wealth dollars

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

Hand sliding along a hair strand to check hair porosity using the slip-and-slide test, assessing texture and cuticle smoothness.

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

From Harvard to Natural Haircare: The Inspiring Journey of Chris-Tia Donaldson and TGIN

From Harvard to Natural Haircare: The Inspiring...

This Women’s History Month, we honor Chris-Tia Donaldson, the visionary founder of @tginatural, whose journey in the natural haircare industry continues to empower individuals to embrace their textured hair with...

From Harvard to Natural Haircare: The Inspiring...

This Women’s History Month, we honor Chris-Tia Donaldson, the visionary founder of @tginatural, whose journey in the natural haircare industry continues to empower individuals to embrace their textured hair with...

Strong. Bold. Limitless. Just like Rihanna, just like YOU! #WomensMonth

Slaying Women’s History Month: Rihanna’s Legacy...

Women’s History Month is here, and we’re celebrating the trailblazers who continue to break barriers, redefine industries, and inspire generations. Throughout history, women have been underestimated, yet their power, intellect,...

Slaying Women’s History Month: Rihanna’s Legacy...

Women’s History Month is here, and we’re celebrating the trailblazers who continue to break barriers, redefine industries, and inspire generations. Throughout history, women have been underestimated, yet their power, intellect,...

Support Black-Owned Beauty: Discover Selfcare at 4th Avenue Market

Support Black-Owned Beauty: Discover Selfcare a...

Ready to transform your self-care routine and make a meaningful impact? Read the full blog to discover how supporting Black-owned beauty brands can empower communities and enhance your wellness journey!...

Support Black-Owned Beauty: Discover Selfcare a...

Ready to transform your self-care routine and make a meaningful impact? Read the full blog to discover how supporting Black-owned beauty brands can empower communities and enhance your wellness journey!...