Our moisture-rich, ammonia-free formula drenches natural or relaxed hair in beautiful color that loves your texture.

No ammonia
With jojoba and five botanical extracts
Long-lasting color results
16 intermixable shades

COLOR ACTIVATING CREME: WATER, HYDROGEN PEROXIDE, GLYCERYL STEARATE, CETEARYL ALCOHOL, ACRYLATES COPOLYMER, STEARAMIDOPROPYL DIMETHYLAMINE, CETEARETH-20, PEG-75 LANOLIN, OLETH-2, OLETH-10, ETIDRONIC ACID, POLYSORBATE 60, SIMETHICONE, SORBITAN STEARATE, PEG-40 STE RATE, CELLULOSE GUM. COLOR TREAT CONDITIONER: WATER, STEARYL ALCOHOL, CYCLOPENTASILOXANE, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, GLUTAMIC ACID, DIMETHICONE, BENZYL ALCOHOL, FRAGRANCE, PANTHENYL ETHYL ETHER, EDTA, PANTHENOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE