The Stoop

How to treat Chemically Damaged Hair

How to treat Chemically Damaged Hair

Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...

How to treat Chemically Damaged Hair

Dealing with dry, brittle, chemically damaged hair? We totally get how frustrating that can be—but don’t stress. With the right care and products, your hair can bounce back! From regular trims...

How to Keep Your Hair Hydrated and Glowing All Year Round

How to Keep Your Hair Hydrated and Glowing All ...

Is your skin feeling dull, dry, or just not giving what it’s supposed to? 💧 Say less—we’ve got the glow-up guide you need. From nourishing herbal oils to rich argan...

How to Keep Your Hair Hydrated and Glowing All ...

Is your skin feeling dull, dry, or just not giving what it’s supposed to? 💧 Say less—we’ve got the glow-up guide you need. From nourishing herbal oils to rich argan...

black wealth dollars

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

The Truth About Black Wealth: It’s Time to Supp...

For too long, Black consumers have been overlooked by mainstream retailers, with products that don’t reflect our skin tones, hair textures, or unique experiences. At 4th Ave Market, we’re changing...

Hand sliding along a hair strand to check hair porosity using the slip-and-slide test, assessing texture and cuticle smoothness.

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

How to Identify Your Hair Porosity in 5 Easy Steps

Discover how to determine your hair porosity with five simple tests. Learn whether your hair is low, normal, or high porosity and find the best ways to keep it healthy,...

How to Create the Ultimate At-Home Spa Day for Relaxation & Self-Care

How to Create the Ultimate At-Home Spa Day for ...

Transform your weekend with the ultimate at-home spa day! Relax, recharge, and indulge in self-care with nourishing beauty rituals designed for all hair textures and skin types. From hydrating face...

How to Create the Ultimate At-Home Spa Day for ...

Transform your weekend with the ultimate at-home spa day! Relax, recharge, and indulge in self-care with nourishing beauty rituals designed for all hair textures and skin types. From hydrating face...

Strong. Bold. Limitless. Just like Rihanna, just like YOU! #WomensMonth

Slaying Women’s History Month: Rihanna’s Legacy...

Women’s History Month is here, and we’re celebrating the trailblazers who continue to break barriers, redefine industries, and inspire generations. Throughout history, women have been underestimated, yet their power, intellect,...

Slaying Women’s History Month: Rihanna’s Legacy...

Women’s History Month is here, and we’re celebrating the trailblazers who continue to break barriers, redefine industries, and inspire generations. Throughout history, women have been underestimated, yet their power, intellect,...